
Chat and messaging API for apps
Visit WebsiteThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Good chat API
Biggest con
Per-MAU pricing
TL;DR - Sendbird
- Sendbird is a chat and messaging API for apps and websites
- It provides in-app chat, voice, and video with moderation tools
- Free tier available, paid plans based on monthly active users
What is Sendbird?
Available on: Web
Pros & Cons
Pros
- Good chat API
- UIKit components
- Moderation tools
- Push notifications
- Good documentation
Cons
- Per-MAU pricing
- Expensive at scale
- Learning curve
- Feature limits by tier
- Vendor lock-in
Ratings Across the Web
Sendbird holds an aggregate rating of 4.4 out of 5 from 155 reviews across G2 and Capterra, last checked March 18, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Pricing checked Aug 19, 2026
Developer
Free
- 100 MAUs
- 10 concurrent connections
- All Pro features
- Community support
Starter
$399/month
- Up to 5K MAUs
- 5% MAU peak connections
- Unlimited messages
- Standard support
Pro
Custom
- Higher MAU limits
- Advanced features
- Priority support
- Extended capabilities
Enterprise
Custom
- Custom MAUs
- Dedicated servers
- Data export
- Custom add-ons
Is Sendbird worth the price?
Sendbird's pricing starts generously with a free Developer tier, but quickly jumps to $399/month for the Starter tier, which is quite expensive for up to 5K MAUs compared to some market alternatives.
The 'Custom' pricing for Pro and Enterprise suggests higher costs for advanced needs. This pricing structure is best for established businesses with significant budgets and a clear need for robust chat infrastructure.
Hidden Costs & Gotchas
Overage fees for exceeding MAU limits
Custom add-ons likely increase Pro/Enterprise costs
Dedicated servers for Enterprise are an additional cost
Higher MAU limits on Pro are custom priced
How Sendbird Compares to Competitors
Compared to Stream, which offers a similar Starter plan around $499/month for 5K MAUs, Sendbird's $399/month Starter tier is slightly more competitive. However, platforms like PubNub can offer more flexible pay-as-you-go models that might be cheaper for lower usage, making Sendbird's jump to $399 quite steep for smaller scale operations.
Reviews

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Across 155 verified user reviews on G2, Capterra
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Sendbird FAQ
How does Sendbird facilitate adding chat functionality to an application?
Which teams would benefit most from using Sendbird?
How is Sendbird priced?
What kind of limitations should developers consider when choosing Sendbird?
Can Sendbird support push notifications for in-app messages?
How does Sendbird compare to Stream for chat infrastructure?
Source: sendbird.com