Sprinklr vs Medallia: Which Should You Choose in 2026?
Choosing between Sprinklr and Medallia comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Sprinklr
Unified customer experience management
Best for you if:
- • You need marketing features specifically
- • You need unified customer experience management
Medallia
Experience management platform
Best for you if:
- • You need customer feedback features specifically
- • Enterprise experience management platform
- • Customer and employee feedback at scale
| At a Glance |  Sprinklr |  Medallia |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing | Customer Feedback |
Rating | —/100 | —/100 |
| Feature | Sprinklr | Medallia |
|---|---|---|
| Pricing Model | Enterprise | Paid |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 28 | 0 |
| Categories | Marketing | Customer FeedbackEmployee Engagement |
Understanding the Differences
Both Sprinklr and Medallia solve similar problems, but they approach them differently.Sprinklr positions itself as "unified customer experience management" while Medalliafocuses on "experience management platform". These differences matter depending on what you're trying to accomplish.
When to Choose Sprinklr
Sprinklr makes sense if you're looking for a comprehensive paid solution.
When to Choose Medallia
Medallia is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Medallia
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Medallia is built for teams that are leveling up.
We'd pick: Medallia
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Medallia takes enterprise seriously.
We'd pick: Medallia
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Sprinklr—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Sprinklr higher (/100). But the community has upvoted Sprinklr more (28 votes). Pick your source of truth.
Key Takeaways
What Sprinklr Does Better
- More community upvotes
- Our recommendation for most use cases
Consider Medallia If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Sprinklr. But the honest answer is that "better" depends on your situation. Sprinklr scores higher in our analysis, but Medallia might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Sprinklr or Medallia better?
Based on our analysis, Sprinklr scores higher with high/100. Sprinklr isenterprise while Medallia is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Sprinklr to Medallia easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Sprinklr and Medallia offer free trials?
Most software in this category offers free trials or free tiers. Sprinklr is paid with potential trial.Medallia is paid with potential trial. Visit their websites for current trial offers.