Supermetrics vs Brand24: Which Should You Choose in 2026?
Choosing between Supermetrics and Brand24 comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Supermetrics
AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.
Best for you if:
- • You want the higher-rated option (8.4/10 vs 0.0/10)
- • You want to try before committing
- • You need analytics features specifically
Brand24
Social media monitoring
Best for you if:
- • You need marketing features specifically
| At a Glance |  Supermetrics | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Analytics | Marketing |
Rating | 84/100 | —/100 |
| Feature | Supermetrics | Brand24 |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 84 | — |
| Community Rating | No ratings yet | ★★★★★3.5 |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 430 |
| Categories | AnalyticsMarketing | MarketingAnalytics |
Understanding the Differences
Both Supermetrics and Brand24 solve similar problems, but they approach them differently.Supermetrics positions itself as "ai-powered marketing intelligence platform to connect, analyze, and activate marketing data." while Brand24focuses on "social media monitoring". These differences matter depending on what you're trying to accomplish.
When to Choose Supermetrics
Supermetrics makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 84/100, it's our top pick in this comparison.
When to Choose Brand24
Brand24 is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Supermetrics lets you get started without pulling out your credit card.
We'd pick: Supermetrics
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Supermetrics handles scale better in our testing.
We'd pick: Supermetrics
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Brand24 takes enterprise seriously.
We'd pick: Brand24
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Supermetrics, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Supermetrics higher (84/100). But the community has upvoted Brand24 more (430 votes). Pick your source of truth.
Key Takeaways
What Supermetrics Does Better
- Higher overall score (84/100)
- Our recommendation for most use cases
Consider Brand24 If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Supermetrics (84/100). But the honest answer is that "better" depends on your situation. Supermetrics scores higher in our analysis, but Brand24 might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Supermetrics or Brand24 better?
Based on our analysis, Supermetrics scores higher with 84/100. Supermetrics isfreemium while Brand24 is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Supermetrics to Brand24 easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Supermetrics and Brand24 offer free trials?
Most software in this category offers free trials or free tiers. Supermetrics is freemium with a free tier.Brand24 is paid with potential trial. Visit their websites for current trial offers.