Applitools Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is Applitools worth the price?
Applitools offers a generous Free tier with 100 checkpoints, making it excellent for individual developers or small projects to get started with AI visual testing.
The 'Team' tier, with custom pricing, suggests a higher cost for advanced features and unlimited usage, likely positioning it as expensive for larger enterprises. It's best for teams and companies prioritizing visual quality and automation at scale.
Pricing Plans
Free TrialFree
Free
Starter
- 100 checkpoints
- AI visual testing
- 1 user
Team
Free
Custom
- Unlimited checkpoints
- Cross-browser
- Support
Hidden Costs & Gotchas
Custom pricing for 'Team' tier implies high costs.
Potential for high overage fees on checkpoint usage.
Advanced integrations might incur extra costs.
Support level may vary with custom plans.
Which Plan Do You Need?
Individual developers learning visual AI
Small teams needing basic visual testing
Enterprises requiring advanced, scalable visual QA
How Applitools Compares to Competitors
Compared to Percy (BrowserStack), which offers a free tier up to 5,000 snapshots and paid plans starting around $39/month for 25,000 snapshots, Applitools' 100 free checkpoints are more restrictive for initial high-volume testing. However, Applitools' AI-powered visual testing offers a distinct advantage over more traditional snapshot-based tools like Percy, potentially justifying a higher custom price for advanced capabilities.
Applitools Pricing FAQ
How much does Applitools cost?
Applitools uses custom pricing. Contact Applitools directly for a quote based on your team size and requirements.
Does Applitools have a free plan?
Yes. Applitools offers a free plan called "Free". It includes: 100 checkpoints, AI visual testing, 1 user.
Does Applitools offer a free trial?
Yes, Applitools offers a free trial. No credit card is typically required to start the trial, though this may vary.
Is there a cheaper alternative to Applitools?
Yes. Popular alternatives to Applitools include Percy, Argos, Chromatic. Free alternatives include Percy, Argos, Chromatic. Compare them side-by-side on Toolradar.
Cheaper alternatives to Applitools
3 of 3 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
