Applitools Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, Applitools pricing verified Oct 2026, toolradar.com/tools/applitools/pricing
Applitools is free.
Verified Oct 2026 from the official pricing page.
Is Applitools worth the price?
Applitools offers a generous Free tier with 100 checkpoints, making it excellent for individual developers or small projects to get started with AI visual testing.
The 'Team' tier, with custom pricing, suggests a higher cost for advanced features and unlimited usage, likely positioning it as expensive for larger enterprises. It's best for teams and companies prioritizing visual quality and automation at scale.
Pricing Plans
Free TrialFree
Starter
- 100 checkpoints
- AI visual testing
- 1 user
Team
Free
Custom
- Unlimited checkpoints
- Cross-browser
- Support
Hidden Costs & Gotchas
Potential for high overage fees on checkpoint usage.
How Applitools compares
3 of 3 direct competitors offer a free plan.
Applitools Pricing FAQ
How much does Applitools cost?
Applitools is free to use. No subscription or one-time fee is required for the core product.
Does Applitools have a free plan?
Yes. Applitools offers a free plan called "Free". It includes: 100 checkpoints, AI visual testing, 1 user.
Does Applitools offer a free trial?
Yes. Applitools offers a free trial.
What are alternatives to Applitools?
Alternatives to Applitools include Percy, Argos, Chromatic. Percy starts at $399/month, billing unit not specified; Argos starts at $100/month, billing unit not specified; Chromatic starts at $179/month, billing unit not specified.
Applitools alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Applitools pricing: applitools.com/pricing (verified Oct 2026)
- Cite this data: Toolradar, Applitools pricing verified Oct 2026, toolradar.com/tools/applitools/pricing
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