Is Aura worth the price?
Aura's pricing is fair, especially considering the comprehensive identity theft and digital security features.
The Family plan at $32/month offers significant value for multiple adults and children, while the Individual plan at $12/month is competitive. It's best for individuals and families prioritizing robust digital protection and identity theft prevention.
Pricing Plans
Free TrialFamily
$32/mo
- 5 adults, unlimited kids & unlimited devices
- $5M Identity Theft Insurance*
- 3-Bureau Credit Monitoring
- Instant Credit Lock
- Home & Auto Title Monitoring
- Financial Transaction Alerts
- Antivirus, VPN, Password Manager
- New Data Removal from 200+ Data Broker & People Search Sites, Junk-mailers, Google Search Results
- New Unused Digital Account Cleanup
- Parental Controls & Child Wellbeing (from Kids plan)
- AI Spam Call & Message Protection
- 24/7 Customer Support
- U.S. Based Expert Fraud Remediation
Couple
$22/mo
- 2 adults, 20 devices
- $2M Identity Theft Insurance*
- 3-Bureau Credit Monitoring
- Instant Credit Lock
- Home & Auto Title Monitoring
- Financial Transaction Alerts
- Antivirus, VPN, Password Manager
- New Data Removal from 200+ Data Broker & People Search Sites, Junk-mailers, Google Search Results
- New Unused Digital Account Cleanup
- 24/7 Customer Support
- U.S. Based Expert Fraud Remediation
Individual
$12/mo
- 1 adult, 10 devices
- $1M Identity Theft Insurance*
- 3-Bureau Credit Monitoring
- Instant Credit Lock
- Home & Auto Title Monitoring
- Financial Transaction Alerts
- Antivirus, VPN, Password Manager
- New Data Removal from 200+ Data Broker & People Search Sites, Junk-mailers, Google Search Results
- New Unused Digital Account Cleanup
- 24/7 Customer Support
- U.S. Based Expert Fraud Remediation
Kids
$10/mo
- Unlimited kids & unlimited devices
- Online Wellbeing
- Day & Night Online Activity Overview
- Social Interactions
- Personalized Recommendations
- Parental Controls
- Content Filtering & Site Blocking
- Screen Time Limits & Scheduling
- Pause the Internet®
- Safe Gaming with Cyberbullying & Predator Alerts
- Cyberbullying & Predator Alerts for Gaming
- In-game Voice & Text Monitoring
- Weekly Gaming Activity Report
Hidden Costs & Gotchas
Annual discounts not explicitly shown
Insurance limits vary by tier
No free tier available
Which Plan Do You Need?
Families needing comprehensive digital security
Individuals seeking strong identity protection
Parents monitoring children's online activity
How Aura Compares to Competitors
Compared to Norton LifeLock, Aura offers a more unified suite of features, often at a more competitive price point for similar coverage levels. For instance, LifeLock's higher-tier plans can easily exceed Aura's $32/month Family plan for comparable benefits, making Aura a strong contender for value.
Aura Pricing FAQ
How much does Aura cost?
Aura starts at $10/month on the Kids plan. It offers 4 paid tiers ranging from $10/month up to $10/month.
Does Aura have a free plan?
Aura does not offer a permanent free plan. However, a free trial is available.
Does Aura offer a free trial?
Yes, Aura offers a free trial. No credit card is typically required to start the trial, though this may vary.
What is the cheapest Aura paid plan?
The cheapest paid plan for Aura is "Kids" at $10/month. Key features include: Unlimited kids & unlimited devices, Online Wellbeing, Day & Night Online Activity Overview.