Novu Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, Novu pricing verified Oct 2026, toolradar.com/tools/novu/pricing
Novu starts at $30/month on the Pro plan.
Verified Oct 2026 from the official pricing page.
Is Novu worth the price?
Novu's pricing is quite generous, especially with its Free tier offering 10,000 workflow runs.
The jump to the Pro tier at $30/month for 30,000+ runs offers good value for growing startups. The Team tier at $250/month provides significant scalability for larger teams.
It's best for developers and product teams looking for a flexible and scalable notification infrastructure.
Pricing Plans
Free
$0 / month
- 10,000 workflow runs / month
- All channels: Email, In-app, SMS, Chat, Push
- US + EU data residency
- Up to 20 workflows
- 2 environments (Dev + Prod)
- Activity feed retention: 24 hours
- Up to 3 team members
Pro
Starting from $30/ month
- 30,000+ workflow runs / month
- 7-day activity feed retention
- Remove Novu branding
- Advanced email editor (blocks, layouts)
- Higher rate limits & faster processing
Team
Starting from $250/ month
- 250,000+ workflow runs / month
- Up to 10 environments (Staging, QA, Pre-prod…)
- 90-day activity feed retention
- Unlimited team members
- Unlimited workflows
- Role-Based Access Control (RBAC)
- Expanded rate limits (600 RPS triggers)
Enterprise
Custom
- 5M+ workflow runs / month (custom volume tiers)
- Unlimited environments
- Custom retention policies (feed, audit, logs)
- Custom delay & digest windows
- HIPAA BAA
- Dedicated SSO (SAML / OIDC, SCIM)
- Private Slack/Teams support channel
- Advanced data residency (SG, UK, AU, JP, KR, custom regions)
- Self-hosted + Managed VPC deployment options
Hidden Costs & Gotchas
Overage fees for exceeding workflow runs
How Novu compares
2 of 3 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Novu | $30/month, billing unit not specified | Yes |
| 1000tools | Free | Yes |
| Phoeb-X, Incorporated | No public price | No |
| No Strings, Inc. | Free | Yes |
Novu Pricing FAQ
How much does Novu cost?
Novu starts at $30/month on the Pro plan. It offers 2 paid tiers ranging from $30/month to $250/month. A free plan is also available.
Does Novu have a free plan?
Yes. Novu offers a free plan called "Free". It includes: 10,000 workflow runs / month, All channels: Email, In-app, SMS, Chat, Push, US + EU data residency.
What is the cheapest Novu paid plan?
The cheapest paid plan for Novu is "Pro" at $30/month. Key features include: 30,000+ workflow runs / month, 7-day activity feed retention, Remove Novu branding.
What are alternatives to Novu?
Alternatives to Novu include 1000tools, Phoeb-X, Incorporated, No Strings, Inc.. 1000tools, No Strings, Inc. are fully free.
Novu alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Novu pricing: novu.co/pricing (verified Oct 2026)
- Cite this data: Toolradar, Novu pricing verified Oct 2026, toolradar.com/tools/novu/pricing
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