Play starts at $12/user/month on the Starter plan.
Verified Oct 2026. No official public pricing page; Toolradar is the public record.
Is Play worth the price?
The pricing for Play is generally fair, offering a generous free tier for basic use.
The Starter tier at $12/user/month is competitive for individuals or small teams needing full design features. Enterprise is custom, which is standard for larger organizations.
Pricing Plans
Basic
Free
- 1 project
- Limited features
- Try before upgrading
Starter
$12/user/month
- Unlimited pages
- Unlimited variables
- All design features
- Annual billing
Enterprise
Custom
- Design system import
- SOC2 Type II compliance
- Team features
How Play compares
4 of 5 direct competitors offer a free plan.
Play Pricing FAQ
How much does Play cost?
Play starts at $12/user/month on the Starter plan. A free plan is also available.
Does Play have a free plan?
Yes. Play offers a free plan called "Basic". It includes: 1 project, Limited features, Try before upgrading.
What are alternatives to Play?
Alternatives to Play include Figma, Adobe XD, Sketch, ProtoPie. Figma starts at $1.25/month, billing unit not specified; Adobe XD starts at $22.99/month, billing unit not specified; Sketch starts at $12/editor/month.
How much does Play cost for a team of 10?
For 10 users on the Starter plan, Play is $120/month, or $1,440/year, at the published per-user rate.
Play alternatives
Direct competitors. Starting prices match the table above.
Sources
- No official public pricing page for Play. Figures verified Oct 2026 by Toolradar.
- Cite this data: Toolradar, Play pricing verified Oct 2026, toolradar.com/tools/play/pricing
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