RedTrack

RedTrack is an all-in-one performance marketing analytics platform designed to help media buyers and affiliates overcome conversion tracking challenges posed by cookie blockers and privacy updates. It provides a comprehensive solution for measuring, managing, and automating ad campaigns across various channels like Meta, Google, TikTok, and more, without relying on third-party cookies. The platform offers 100% conversion and revenue matching down to the ad or placement level, ensuring no data is missed. It centralizes tracking for paid, organic, email, partnerships, and referrals, allowing users to monitor all channels in real-time from a single dashboard. RedTrack also enhances ad platform algorithms by sending accurate conversion and revenue data back via top-tier Conversion APIs, improving targeting and reducing wasted ad spend. For affiliates, it specifically addresses the challenge of tracking conversions on offer pages they don't own, enabling better optimization and scaling of campaigns. RedTrack's media buying automation suite includes features like auto-cost updates, customizable automation rules to prevent ad waste, and a centralized Ads Manager. It utilizes server-to-server and API integrations, along with first-party cookies and script-based solutions, to bypass iOS14 restrictions and ad blockers, restoring hyper-accurate conversion data. This allows users to identify high-LTV customers, build granular reports on revenue and ROAS, and confidently scale winning campaigns while pausing underperformers.