RedTrack
UnclaimedGet complete conversion data and automate performance marketing across all ad platforms.
Visit WebsiteWhat is RedTrack?
RedTrack (advertising): Get complete conversion data and automate performance marketing across all ad platforms. RedTrack is an all-in-one performance marketing analytics platform designed to help media buyers and affiliates overcome conversion tracking challenges posed by cookie blockers and privacy updates. Key capabilities: 100% Conversion and Revenue Attribution, Centralized Multichannel Tracking Dashboard, Top-tier Conversion API (CAPI) integration for Meta, Google, TikTok, Bing, Bypass iOS14 & Ad Blockers with server-to-server & API integrations, Media Buying Automation (auto-cost updates, custom rules). RedTrack ships a free plan plus paid tiers that unlock as usage grows. Buyers most often compare RedTrack against AppsFlyer, Adjust, Singular.
TL;DR - RedTrack
- Provides 100% accurate conversion tracking despite cookie blockers and privacy updates.
- Centralizes campaign management and automates media buying across multiple ad platforms.
- Enhances ad platform algorithms by feeding rich conversion data via Conversion APIs.
Pricing: Free plan available
Best for: Growing teams
4.5/5 across review platforms
Pros & Cons
Pros
- Restores accurate conversion data lost due to privacy changes and ad blockers.
- Centralizes management of campaigns across numerous ad platforms in one dashboard.
- Improves ad platform targeting and reduces CPA by feeding accurate conversion data.
- Automates campaign optimization, saving time and preventing ad waste.
- Offers a free plan (Relay) for Conversion API access.
Ratings Across the Web
4.5(28 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
100% Conversion and Revenue AttributionCentralized Multichannel Tracking DashboardTop-tier Conversion API (CAPI) integration for Meta, Google, TikTok, BingBypass iOS14 & Ad Blockers with server-to-server & API integrationsMedia Buying Automation (auto-cost updates, custom rules)200+ Integrations (ad networks, affiliate networks, e-commerce, CRMs)Granular Reporting (revenue, ROAS, profit by channel/campaign)First-party cookies and server-side tracking
Pricing Plans
Free TrialSolo
$149/month
- 1 user
- 3M tracking events/month
- 5 ad accounts per ad platform
- 3 custom domains with free SSLs
- Unlimited campaigns, landers, offers, rules
- Conversion API for Meta, TikTok, Google, etc.
- API cost sync every 30 min, ad set level, unlimited ad spend
- "Pause" auto-rules, free for any ad spend
- API access (20 requests per minute, read only)
- Chrome extension
- Email support
- Data storage: 18 months
Team
$399/month
- Everything in Solo
- 5 users
- 10M tracking events/month
- Unlimited ad accounts per ad platform
- 50 custom domains with SSL
- API cost sync every 30 min, ad level, unlimited ad spend
- Smart traffic distribution (placements, landers, offers)
- Live chat support
- Data storage: 24 months
Enterprise
$999/month
- Everything in Team
- 15 users
- 20M tracking events/month
- Premium API (1000 requests per minute, read and write)
- 100 custom domains with SSL
- Setup assistance
- Priority support
- Data storage: 36 months
Relay
Free forever
- Accurate conversion tracking
- Conversion API for Meta, TikTok, and Snapchat
- 1 store/website
- 1 user
- Single currency reports
- Community access
- Standard integrations (Shopify, WooCommerce, PrestaShop, BigCommerce, Google Tag Manager, and CRMs)
- Customer journey report for one day
- Lookback period of 30 days
Brand
$199/month
- Standard RedTrack features
- Conversion API for Meta, TikTok, Google, etc.
- 3 stores/websites
- 10 users
- Multi-currency reports
- API access to reports
- Live chat support
- API cost sync every 30 min, ad level, unlimited ad spend
- API revenue sync, real-time
- All integrations
- Customer journey report
- Lookback period of 60 days
- Conversion path report
- Product report
- Attribution modeling report
Agency
$599/month
- Everything in Brand
- Premium API (1000 requests per minute, read and write)
- Unlimited stores/websites
- Unlimited users
- Custom-branded reporting portal
- Setup assistance
- Priority support
About RedTrack
By Toolradar Team·
RedTrack is an all-in-one performance marketing analytics platform designed to help media buyers and affiliates overcome conversion tracking challenges posed by cookie blockers and privacy updates. It provides a comprehensive solution for measuring, managing, and automating ad campaigns across various channels like Meta, Google, TikTok, and more, without relying on third-party cookies.
The platform offers 100% conversion and revenue matching down to the ad or placement level, ensuring no data is missed. It centralizes tracking for paid, organic, email, partnerships, and referrals, allowing users to monitor all channels in real-time from a single dashboard. RedTrack also enhances ad platform algorithms by sending accurate conversion and revenue data back via top-tier Conversion APIs, improving targeting and reducing wasted ad spend. For affiliates, it specifically addresses the challenge of tracking conversions on offer pages they don't own, enabling better optimization and scaling of campaigns.
RedTrack's media buying automation suite includes features like auto-cost updates, customizable automation rules to prevent ad waste, and a centralized Ads Manager. It utilizes server-to-server and API integrations, along with first-party cookies and script-based solutions, to bypass iOS14 restrictions and ad blockers, restoring hyper-accurate conversion data. This allows users to identify high-LTV customers, build granular reports on revenue and ROAS, and confidently scale winning campaigns while pausing underperformers.
Reviews
Be the first to review RedTrack
Your take helps the next buyer. Verified LinkedIn reviewers get a badge.
Write a reviewBest RedTrack Alternatives
Top alternatives based on features, pricing, and user needs.
Explore More
RedTrack FAQ
How does RedTrack address the challenge of tracking conversions when ad platforms cannot pixel offer pages owned by affiliates?
RedTrack overcomes this by sending conversion data back via server-side tracking. This allows ad algorithms to optimize for conversions, even when the offer page is not directly owned by the affiliate, helping to lower CPAs and scale successful campaigns.
What specific mechanisms does RedTrack use to ensure 100% conversion tracking accuracy despite cookie blockers and privacy updates?
RedTrack employs a combination of first-party cookies, server-side tracking, and script-based solutions. This comprehensive approach enables it to capture all conversions across various channels while adhering to privacy regulations.
How does RedTrack's Conversion API improve ad platform targeting and reduce wasted ad spend?
The Conversion API sends rich, full-funnel conversion information back to ad platforms. This data helps algorithms identify better audiences and optimize targeting, leading to more efficient ad delivery and reduced wasted spend.
What kind of automation rules can users set within RedTrack to manage their media buying campaigns?
Users can set customizable automation rules to pause underperforming campaigns when they reach spend limits or meet other predefined conditions. This ensures that budgets are protected and resources are shifted to campaigns driving real results.
How does RedTrack help affiliates negotiate better deals and build credibility with advertisers?
RedTrack provides affiliates with white-labeled reports and detailed conversion insights. This solid data allows them to back their performance, build credibility, and negotiate higher rates with advertisers by demonstrating the true value of their traffic and placements.
Source: redtrack.io