Swapcard
UnclaimedRevenue-first event management platform unifying the full event lifecycle for measurable growth.
Visit WebsiteWhat is Swapcard?
Swapcard is a event platforms tool. Swapcard is an event management platform designed to unify the entire event lifecycle, from registration to post-event analytics, with a strong focus on revenue generation. It helps event organizers convert more attendees, maximize exhibitor ROI, and monetize various aspects of their events. Key capabilities: Enterprise registration with AMS and CRM integration, AI-powered mobile/web app for attendee engagement (70%+ adoption), Sessions & Speaker Portal for content management, Exhibitor Management Portal with pre-event logistics automation, Self-serve Exhibitor Marketplace for revenue generation. Swapcard is paid-only, with most plans including a trial period.
TL;DR - Swapcard
- Unifies event registration, engagement, and exhibitor management into one platform.
- Drives revenue growth through AI-powered matchmaking, lead capture, and monetization tools.
- Provides comprehensive analytics to measure event ROI and optimize future events.
Pricing: Paid only
Best for: Enterprises & pros
4.5/5 across review platforms
Pros & Cons
Pros
- Unifies multiple event management functions into a single platform, reducing tool fragmentation.
- Strong focus on revenue generation and monetization opportunities for organizers and exhibitors.
- AI-powered features enhance attendee engagement and exhibitor lead quality.
- High reported attendee app adoption rates (70-80% vs. 30-40% industry average).
- Provides detailed analytics and reporting to measure ROI and optimize events.
Cons
- No explicit mention of a free tier or trial, suggesting it's a paid-only solution.
- The comprehensive nature might be complex for very small or simple events.
- Requires integration with existing systems like CRM/AMS for full benefit.
Ratings Across the Web
4.5(231 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Enterprise registration with AMS and CRM integrationAI-powered mobile/web app for attendee engagement (70%+ adoption)Sessions & Speaker Portal for content managementExhibitor Management Portal with pre-event logistics automationSelf-serve Exhibitor Marketplace for revenue generationExhibitor Lead Center with AI matchmaking and CRM syncUnified analytics and dashboards across all modulesFlexible registration flows with conditional logic, dynamic ticketing, and pricing
Pricing Plans
Free TrialStarter
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- Attendee Volume Limit: Up to 1,000 per year
- Organizer Studio with unlimited number of seats
- SOC 2 Type 2 Compliant
- ISO27001 certification
- GDPR Compliant
- Security Review & MSA Support
Professional
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- Attendee Volume Limit: Up to 10,000 per year
- Organizer Studio with unlimited number of seats
- SOC 2 Type 2 Compliant
- ISO27001 certification
- GDPR Compliant
- Security Review & MSA Support
- Support Services
Enterprise
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- Attendee Volume Limit: Unlimited
- Organizer Studio with unlimited number of seats
- SOC 2 Type 2 Compliant
- ISO27001 certification
- GDPR Compliant
- Security Review & MSA Support
- Support Services
Basic
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- Virtual Booth: Exhibitor profile page with custom fields, video or image header, and background image, editable from Studio and Exhibitor Center.
- Documents and Items: Provide each exhibitor with a dedicated area where they can promote products, services, sales brochures or anything at all to attendees.
- Exhibitor Live Chat: Add a live chat to exhibitors' virtual booths to let them communicate with visitors in real time.
- Exhibitor Meetings: Participants can send meeting requests to the exhibitor booth, and meeting manager on the Exhibitor Center.
Advanced
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- Virtual Booth: Exhibitor profile page with custom fields, video or image header, and background image, editable from Studio and Exhibitor Center.
- Documents and Items: Provide each exhibitor with a dedicated area where they can promote products, services, sales brochures or anything at all to attendees.
- Exhibitor Live Chat: Add a live chat to exhibitors' virtual booths to let them communicate with visitors in real time.
- Exhibitor Meetings: Participants can send meeting requests to the exhibitor booth, and meeting manager on the Exhibitor Center.
- AI Recommended Leads: Provide exhibitors with an AI-driven list of potential leads, spotlighting attendees who’ve shown interest in their booth.
- Leads dashboard & export: A dashboard in the Exhibitor Center that consolidates all team members’ connections, enabling lead assignment and convenient exporting as an XLSX file, or direct CRM sync via the Exhibitor API.
- Lead Capture: Use the app to scan participant badges for simple lead collection and sharing.
- Lead Qualification: Add value to exhibitors' lead collection by giving them a way to qualify leads by criteria they define.
- Exhibitor Members Roles: Offer exhibitors a way of giving different members of their staff different levels of access to the Exhibitor Center.
Ultimate
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- Virtual Booth: Exhibitor profile page with custom fields, video or image header, and background image, editable from Studio and Exhibitor Center.
- Documents and Items: Provide each exhibitor with a dedicated area where they can promote products, services, sales brochures or anything at all to attendees.
- Exhibitor Live Chat: Add a live chat to exhibitors' virtual booths to let them communicate with visitors in real time.
- Exhibitor Meetings: Participants can send meeting requests to the exhibitor booth, and meeting manager on the Exhibitor Center.
- AI Recommended Leads: Provide exhibitors with an AI-driven list of potential leads, spotlighting attendees who’ve shown interest in their booth.
- Leads dashboard & export: A dashboard in the Exhibitor Center that consolidates all team members’ connections, enabling lead assignment and convenient exporting as an XLSX file, or direct CRM sync via the Exhibitor API.
- Lead Capture: Use the app to scan participant badges for simple lead collection and sharing.
- Lead Qualification: Add value to exhibitors' lead collection by giving them a way to qualify leads by criteria they define.
- Exhibitor Members Roles: Offer exhibitors a way of giving different members of their staff different levels of access to the Exhibitor Center.
Bronze
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- Platform walkthrough
- Event strategy consulting
- Exhibitor onboarding
- Faster support service levels
- Access to tech specialists
- Support on integrations coordination
- Custom integration management
- Weekly follow-up
- Monthly follow-up
- Quarterly business review
- Semester business review
Silver
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- Platform walkthrough
- Event strategy consulting
- Exhibitor onboarding
- Faster support service levels
- Access to tech specialists
- Support on integrations coordination
- Custom integration management
- Weekly follow-up
- Monthly follow-up
- Quarterly business review
- Semester business review
Gold
Contact us
- Platform walkthrough
- Event strategy consulting
- Exhibitor onboarding
- Faster support service levels
- Access to tech specialists
- Support on integrations coordination
- Custom integration management
- Weekly follow-up
- Monthly follow-up
- Quarterly business review
- Semester business review
About Swapcard
By Toolradar Team·
Swapcard is an event management platform designed to unify the entire event lifecycle, from registration to post-event analytics, with a strong focus on revenue generation. It helps event organizers convert more attendees, maximize exhibitor ROI, and monetize various aspects of their events. The platform integrates registration, attendee engagement, exhibitor management, and monetization tools into a single system, aiming to replace fragmented tools with a comprehensive solution.
The platform caters to trade shows, exhibitions, B2B conferences, associations, and medical congresses. It offers features like flexible registration flows, AI-powered attendee matchmaking, a self-serve exhibitor marketplace, and detailed analytics to track engagement and revenue. By connecting attendee behavior signals with exhibitor interactions, Swapcard helps identify real buyers and opportunities, enabling organizers to embed monetization directly into the attendee and exhibitor journey.
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Swapcard FAQ
How does Swapcard's AI-powered mobile and web app achieve a 70-80% adoption rate, which is significantly higher than the industry average?
Swapcard's mobile and web app achieves a high adoption rate through a superior user experience (UX). It offers intuitive navigation for multi-track programs with unlimited session hierarchies and uses Sherlock AI to provide personalized recommendations, driving engagement even before the event begins.
What specific features does the Exhibitor Marketplace offer to automate exhibitor revenue growth?
The Exhibitor Marketplace automates exhibitor revenue growth by providing self-serve add-ons. These add-ons are designed for lead generation, allowing exhibitors to easily enhance their presence and opportunities without manual intervention from event organizers.
How does Swapcard facilitate lead capture and qualification for exhibitors, and what CRM integrations are supported?
Swapcard enables lead capture through onsite badge scanning combined with digital engagement data to qualify leads and identify buying behavior. It supports direct synchronization of qualified leads and intent signals to Salesforce and HubSpot for fast and informed follow-up.
Can event organizers customize registration paths for different attendee types, and does the platform support dynamic pricing models?
Yes, event organizers can create multi-audience registration paths using conditional logic, adapting questions, pricing, and options based on attendee type, membership status, or selections. The platform also supports dynamic ticketing and pricing, automating tiered pricing, member rates, promo codes, and time-based offers that update in real time.
What is Swapcard Go, and how does it simplify onsite check-in and badge printing for events?
Swapcard Go is a solution designed to simplify onsite check-in and badge printing by providing a 'check-in and badge printing in a box' setup. It allows events to order tailored equipment online for delivery to any event site, minimizing onsite staffing needs with self-serve check-in options and dedicated support.
How does Sherlock AI contribute to attendee networking and exhibitor ROI within the Swapcard platform?
Sherlock AI transforms program complexity into personalized recommendations for attendees, driving demand before the event. For exhibitors, it increases relevant engagement by turning session views, searches, and meetings into clear buying signals, and recommends relevant exhibitors to attendees, creating real sales opportunities.
Source: swapcard.com