Zella starts at $89/month on the Pro plan.
Verified Sep 2026 from the official pricing page.
Is Zella worth the price?
The pricing is generous and fair for the value delivered.
The Free tier is unusually full-featured (no watermark, unlimited recording, all AI features) while the Pro at $89 one-time is a steal compared to subscription competitors, and the Founder tier at $299 is a long-term bet for power users. Best for anyone who wants a pro-grade on-device editor without recurring fees.
Pricing Plans
Free TrialFree
- Complete editor and all AI features on Mac and iPhone
- Unlimited recording
- Exports up to 2 minutes at up to 1080p
- No watermark on exports
- Auto-Polish, Make it Viral, AI Assistant, Auto B-Roll
- On-device captions and background removal
- 25 transitions and 42-43 colour looks
- No account, no cloud, no upload
Pro
$89 one-time
- Everything in Free
- Unlimited export length
- 4K export (8K on Mac)
- Transparent-background export (ProRes 4444 with alpha on Mac, HEVC with alpha on iPhone)
- 60 fps export and custom bitrate
- Multi-aspect export queue (9:16, 1:1, 16:9)
- Save your own templates
- Depth toolset: keyframes with bezier curves, live luma scopes, Color Match, feathered effect masks, speed ramps, per-drum Beat Sync
Founder
$299 one-time
- Everything in Pro
- All future major versions free (covers 2.0 and beyond)
- Three Founder-exclusive cinematic grades: Teal & Orange, Kodak 2383, Film Noir
- Family Sharing (up to 5 other people)
- No licence server and no kill switch
- Priority support
- Early access to new features
Hidden Costs & Gotchas
Pro is one-time but future major versions (2.0+) cost extra without Founder tier
Founder tier excludes future major versions beyond 2.0? Unclear but only covers 2.0 and beyond
No cloud storage or collaboration features included at any tier
7-day trial of Pro is short if you need to test 4K/60 workflows thoroughly
No team/seat management except Family Sharing (up to 5) in Founder tier
How Zella compares
4 of 6 direct competitors offer a free plan.
Zella Pricing FAQ
How much does Zella cost?
Zella starts at $89/month on the Pro plan. It offers 2 paid tiers ranging from $89/month to $299/month. A free plan is also available.
Does Zella have a free plan?
Yes. Zella offers a free plan called "Free". It includes: Complete editor and all AI features on Mac and iPhone, Unlimited recording, Exports up to 2 minutes at up to 1080p.
Does Zella offer a free trial?
Yes. Zella offers a free trial.
What is the cheapest Zella paid plan?
The cheapest paid plan for Zella is "Pro" at $89/month. Key features include: Everything in Free, Unlimited export length, 4K export (8K on Mac).
What are alternatives to Zella?
Alternatives to Zella include VEED, Clipchamp, CapCut, Shotcut. Shotcut is fully free. VEED starts at $12/month; Clipchamp starts at $365/month; CapCut starts at $9.99/month.
Zella alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Zella pricing — zellahq.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, Zella pricing verified Sep 2026, toolradar.com/tools/zella/pricing
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