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Zitadel Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Reviews onG2
? plans tracked·Updated May 2026

Is Zitadel worth the price?

85/10

Zitadel's pricing is quite generous, especially with its robust open-source offering at $0.

The Cloud tier starting at $100/month for 25K MAU is competitive for a managed service. This structure is best for organizations ranging from small startups to large enterprises seeking flexible identity management solutions.

Pricing

Freemium

Zitadel offers a generous free tier with optional paid upgrades for advanced features.

View pricing

Hidden Costs & Gotchas

Overage fees likely for MAU beyond 25K on Cloud

Enterprise features require custom negotiation

Self-hosting incurs infrastructure/maintenance costs

Which Plan Do You Need?

Developers needing free, self-hosted identity

SMBs requiring managed identity service

Enterprises needing custom, scalable solutions

How Zitadel Compares to Competitors

Compared to Auth0, which can start around $23/month for 1,000 MAU and scale up significantly, Zitadel's Cloud tier at $100/month for 25K MAU offers a much lower cost per MAU. Okta's pricing is often higher and less transparent, making Zitadel's open-source and transparent Cloud tiers a strong value proposition.

Zitadel Pricing FAQ

How much does Zitadel cost?

Zitadel uses custom pricing. Contact Zitadel directly for a quote based on your team size and requirements.

Does Zitadel have a free plan?

Zitadel does not offer a permanent free plan. Paid plans are required from day one.

Is there a cheaper alternative to Zitadel?

Yes. Popular alternatives to Zitadel include Keycloak, Auth0, Okta, Dex. Free alternatives include Keycloak, Auth0, Dex. Compare them side-by-side on Toolradar.

Cheaper alternatives to Zitadel

4 of 5 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.