Agency Analytics vs Supermetrics: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Agency Analytics and Supermetrics side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Agency Analytics leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Agency Analytics
Automated client reporting and performance monitoring for marketing agencies.
Best for you if:
- • You want a tool that saves significant time on manual report building
Supermetrics
AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.
| At a Glance | Agency Analytics | Supermetrics |
|---|---|---|
Starts at | From $20/mo, billed yearly Core plan plan | From $55/mo flat, billed monthly Starter plan |
Category | Analytics Marketing | ETL & Data Pipelines Analytics |
Rating | 4.7/5 G2 4.7 · Capterra 4.8 577 reviews | 3.6/5 G2 4.4 · SourceForge 1.9 841 reviews |
Free plan | No | No |
Watch out for | n/a | Limited API rows/mo, potential overage fees. |
Choose Agency Analytics or Supermetrics?
Choose Agency Analytics if
- You want a tool that saves significant time on manual report building
Choose Supermetrics if
- You need ETL & data pipelines features specifically.
In-Depth Analysis
Agency Analytics
Automated client reporting and performance monitoring for marketing agencies.
The 'Database Connectors' and 'Concierge Implementation' tiers require contacting sales, which can be a barrier for smaller agencies.
Strengths
- Pro: Saves significant time on manual report building
- Pro: Strengthens client relationships through transparency and professional reporting
- Pro: Centralizes data from numerous marketing platforms
- Pro: Offers white-label customization for branding
- Pro: Provides AI-powered insights to quickly identify opportunities
Weaknesses
- Con: Pricing details for plans are not explicitly listed on the provided pages, requiring contact for custom quotes for some features.
- Con: Some integrations have API restrictions on connecting multiple accounts per client.
Key features
Supermetrics
AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.
Supermetrics' pricing is on the expensive side, especially for smaller businesses.
Watch out
Limited API rows/mo, potential overage fees.
Strengths
- Pro: Good data connector
- Pro: Marketing data focus
- Pro: Spreadsheet integration
- Pro: Many sources
- Pro: Reliable
Weaknesses
- Con: Expensive
- Con: Per-source pricing
- Con: Data limits
- Con: Learning curve
- Con: Support varies
Key features
Plans and prices: Agency Analytics vs Supermetrics
| Tool | Plans and prices | Source |
|---|---|---|
| Agency Analytics |
| agencyanalytics.com/pricing read Nov 11, 2026 |
| Supermetrics |
| supermetrics.com/pricing read Nov 9, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Agency Analytics pricing and Supermetrics pricing.
Key Takeaways
Agency Analytics
- Higher user rating: 4.7/5 vs 3.6/5
Supermetrics
- Worth considering for ETL & data pipelines
What the data shows
On the data below, Agency Analytics leads on higher user rating. We do not name an overall winner for this pair.
- Agency Analytics has the higher user rating (4.7/5 from 577 reviews for Agency Analytics, 3.6/5 from 841 reviews for Supermetrics).
- Entry prices are not ranked, they are charged on different bases: Agency Analytics $20/mo, billed yearly; Supermetrics $55/mo flat, billed monthly.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Agency Analytics and Supermetrics compare in 2026?
On the data below, Agency Analytics leads on higher user rating. We do not name an overall winner for this pair. Agency Analytics has the higher user rating (4.7/5 from 577 reviews for Agency Analytics, 3.6/5 from 841 reviews for Supermetrics). Entry prices are not ranked, they are charged on different bases: Agency Analytics $20/mo, billed yearly; Supermetrics $55/mo flat, billed monthly.
What are Agency Analytics and Supermetrics used for?
Agency Analytics: Automated client reporting and performance monitoring for marketing agencies. Supermetrics: AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.
What does Agency Analytics cost vs Supermetrics?
Agency Analytics's cheapest paid plan is Core plan at $20/mo, billed yearly. Supermetrics's cheapest paid plan is Starter at $55/mo flat, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 11, 2026.
What's the main difference between Agency Analytics and Supermetrics?
Agency Analytics's main strength: saves significant time on manual report building. Supermetrics's main strength: good data connector.
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