Beam Analytics vs Fathom Analytics: Which is Better in 2026?
Choosing between Beam Analytics and Fathom Analytics comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Fathom Analytics wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Pick Beam Analytics if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Beam Analytics
The affordable, privacy-preserving, and cookie-free alternative to Google Analytics.
Best for you if:
- • You want a free tier before you commit
- • You want gDPR, CCPA, and PECR compliant and cookie-free
- • You want affordable with a generous free tier and pay-as-you-go model
Fathom Analytics
Simple privacy-first analytics
Best for you if:
- • You want privacy compliant
- • You want fast loading
| At a Glance | Beam Analytics | Fathom Analytics |
|---|---|---|
Starts at | FreeFree tier available | $18/moTeam |
Best For | Web Analytics | Web Analytics |
Rating | - | 4.7/5 |
Free plan | Yes | No |
Choose Beam Analytics or Fathom Analytics?
Choose Beam Analytics if
The affordable, privacy-preserving, and cookie-free alternative to Google Analytics.
- You want a free tier before you commit
- You want gDPR, CCPA, and PECR compliant and cookie-free
- You want affordable with a generous free tier and pay-as-you-go model
Choose Fathom Analytics if
Simple privacy-first analytics
- You want privacy compliant
- You want fast loading
| Feature | Beam Analytics | Fathom Analytics |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | No ratings yet | ★4.7/5 21 reviews |
| Categories | Web AnalyticsAnalytics | Web AnalyticsAnalytics |
In-Depth Analysis
Beam Analytics
The affordable, privacy-preserving, and cookie-free alternative to Google Analytics.
Beam Analytics offers a very fair and generous pricing model, especially with its free tier up to 100k pageviews per month.
Watch out
Overage fees for pageviews beyond 100k/month on Commercial plan
Strengths
- +GDPR, CCPA, and PECR compliant and cookie-free.
- +Affordable with a generous free tier and pay-as-you-go model.
- +Easy to integrate with a single code snippet.
- +Includes funnel analysis and custom events for deeper insights.
- +Clean and easy-to-use interface.
Weaknesses
- -Enterprise pricing requires direct contact, lacking transparency for large organizations.
- -May not have the extensive ecosystem or integrations of larger analytics platforms.
Key features
Fathom Analytics
Simple privacy-first analytics
Fathom Analytics' pricing structure appears somewhat expensive, especially for individual users.
Strengths
- +Privacy compliant
- +Fast loading
- +Clean UI
Weaknesses
- -Limited features
- -No free tier
Key features
Pricing: Beam Analytics vs Fathom Analytics
| Plan | Beam Analytics | Fathom Analytics |
|---|---|---|
| Tier 1 | $0 / month Free Tier | $0 Free |
| Tier 2 | $11 / month Commercial | $20/user Premium |
| Tier 3 | Contact us Enterprise | $18/user Team |
| Tier 4 | N/A | $28/user Business |
Pricing verified from each vendor's public pricing page. Compare in detail on Beam Analytics pricing and Fathom Analytics pricing.
Who Should Use What?
On a budget?
Beam Analytics has a free tier. Fathom Analytics is paid only.
Go with: Beam Analytics
Want the highest-rated option?
Fathom Analytics is rated 4.7/5. Beam Analytics has no ratings yet.
Go with: Fathom Analytics
Value user reviews?
Beam Analytics: no ratings yet. Fathom Analytics: 21 reviews (4.7/5).
Go with: Fathom Analytics
3 Questions to Help You Decide
What's your budget?
Beam Analytics is freemium. Fathom Analytics is paid. Beam Analytics lets you start free.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Fathom Analytics is rated 4.7/5; Beam Analytics has no ratings yet.
Key Takeaways
Fathom Analytics
- Our pick for this comparison
Beam Analytics
- Has a free tier
The Bottom Line
Fathom Analytics wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Beam Analytics has a free tier if you want to test without paying.
Frequently Asked Questions
Is Beam Analytics or Fathom Analytics better?
Fathom Analytics is rated in our evaluation. Beam Analytics is freemium and Fathom Analytics is paid.
What are Beam Analytics and Fathom Analytics used for?
Beam Analytics: The affordable, privacy-preserving, and cookie-free alternative to Google Analytics.. Fathom Analytics: Simple privacy-first analytics.
What does Beam Analytics cost vs Fathom Analytics?
Beam Analytics is freemium (free tier + paid plans). Fathom Analytics is a paid tool. Visit their websites for detailed pricing.