BigMailer vs Mailchimp: Which is Better in 2026?
Choosing between BigMailer and Mailchimp comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Mailchimp wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick BigMailer if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
Best for you if:
- • You want centralized management for multiple brands/clients
- • You want competitive and flexible pricing structure
Mailchimp
Grow your business with email, SMS, and AI marketing
Best for you if:
- • You want intuitive drag-and-drop editor accessible to non-technical users
- • You want comprehensive free plan to get started with basic email marketing
| At a Glance | BigMailer | Mailchimp |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | 4.9/5 | 3.9/5 |
Free plan | Yes | Yes |
Choose BigMailer or Mailchimp?
Choose BigMailer if
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
- You want centralized management for multiple brands/clients
- You want competitive and flexible pricing structure
Choose Mailchimp if
Grow your business with email, SMS, and AI marketing
- You want intuitive drag-and-drop editor accessible to non-technical users
- You want comprehensive free plan to get started with basic email marketing
| Feature | BigMailer | Mailchimp |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.9/5 28 reviews | ★3.9/5 31,997 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
In-Depth Analysis
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
BigMailer's pricing structure is quite generous, especially for agencies and businesses that manage multiple brands.
Strengths
- +Centralized management for multiple brands/clients
- +Competitive and flexible pricing structure
- +Excellent and responsive customer support
- +Comprehensive features for both promotional and transactional emails
- +Robust email validation helps maintain sender reputation
Weaknesses
- -Amazon SES connection is required for sending on the free plan
- -Additional sending costs apply beyond included limits
- -No support for troubleshooting custom HTML template issues
Key features
Mailchimp
Grow your business with email, SMS, and AI marketing
Mailchimp was once the default email marketing tool for small businesses, and its free tier was legendary.
Watch out
ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists
Strengths
- +Intuitive drag-and-drop editor accessible to non-technical users
- +Comprehensive free plan to get started with basic email marketing
- +Powerful automation workflows rivaling dedicated automation platforms
- +Extensive template library with mobile-responsive designs
- +Strong deliverability rates backed by Intuit infrastructure
Weaknesses
- -Free plan capped at just 250 contacts and 500 sends per month
- -Pricing scales steeply as contact lists grow beyond initial tiers
- -Advanced segmentation and multivariate testing require higher tiers
- -Phone support only available on the highest tier
- -Removing Mailchimp branding requires a paid plan
Key features
Pricing: BigMailer vs Mailchimp
| Plan | BigMailer | Mailchimp |
|---|---|---|
| Tier 1 | $0 Startup | Free Free |
| Tier 2 | $6 per 5000 contacts/mo. Business Basic | $13 month Essentials |
| Tier 3 | $12.5 per 5000 contacts/mo. Business Pro | $20 month Standard |
| Tier 4 | $10 per 5000 contacts/mo. Agency | $350 month Premium |
Pricing verified from each vendor's public pricing page. Compare in detail on BigMailer pricing and Mailchimp pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: BigMailer
Want the highest-rated option?
BigMailer: 4.9/5 (28 reviews). Mailchimp: 3.9/5 (31,997 reviews).
Go with: BigMailer
Value user reviews?
BigMailer: 28 reviews (4.9/5). Mailchimp: 31,997 reviews (3.9/5).
Go with: Mailchimp
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
BigMailer is rated higher: 4.9/5 vs 3.9/5.
Key Takeaways
Mailchimp
- Larger review base (31,997 reviews)
- Free tier available
- Our pick for this comparison
BigMailer
- Higher user rating: 4.9/5 vs 3.9/5
The Bottom Line
Mailchimp wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan.
Frequently Asked Questions
Is BigMailer or Mailchimp better?
Mailchimp is rated in our evaluation. Both are freemium.
What are BigMailer and Mailchimp used for?
BigMailer: Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.. Mailchimp: Grow your business with email, SMS, and AI marketing.
What does BigMailer cost vs Mailchimp?
BigMailer is freemium (free tier + paid plans). Mailchimp is freemium (free tier + paid plans). Visit their websites for detailed pricing.