BigMailer vs Mailchimp: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for BigMailer and Mailchimp side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, BigMailer leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
Mailchimp
Grow your business with email, SMS, and AI marketing
Best for you if:
- • You want to grow your business with email, SMS, and AI marketing
| At a Glance | BigMailer | Mailchimp |
|---|---|---|
Starts at | Free plan, paid from $7.50/mo flat, billed monthly Business Lite plan | Free plan, paid from $13/mo, billed monthly Essentials plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.9/5 G2 4.9 · SourceForge 5.0 28 reviews | 3.9/5 Capterra 4.5 · G2 4.3 · Trustpilot 2.6 31,997 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists |
Choose BigMailer or Mailchimp?
Choose BigMailer if
- You need marketing automation features specifically.
Choose Mailchimp if
- You want to grow your business with email, SMS, and AI marketing
In-Depth Analysis
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
BigMailer's pricing structure is quite generous, especially for agencies and businesses that manage multiple brands.
Strengths
- Pro: Centralized management for multiple brands/clients
- Pro: Competitive and flexible pricing structure
- Pro: Excellent and responsive customer support
- Pro: Comprehensive features for both promotional and transactional emails
- Pro: Robust email validation helps maintain sender reputation
Weaknesses
- Con: Amazon SES connection is required for sending on the free plan
- Con: Additional sending costs apply beyond included limits
- Con: No support for troubleshooting custom HTML template issues
Key features
Mailchimp
Grow your business with email, SMS, and AI marketing
Mailchimp was once the default email marketing tool for small businesses, and its free tier was legendary.
Watch out
ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists
Strengths
- Pro: Intuitive drag-and-drop editor accessible to non-technical users
- Pro: Comprehensive free plan to get started with basic email marketing
- Pro: Powerful automation workflows rivaling dedicated automation platforms
- Pro: Extensive template library with mobile-responsive designs
- Pro: Strong deliverability rates backed by Intuit infrastructure
Weaknesses
- Con: Free plan capped at just 250 contacts and 500 sends per month
- Con: Pricing scales steeply as contact lists grow beyond initial tiers
- Con: Advanced segmentation and multivariate testing require higher tiers
- Con: Phone support only available on the highest tier
- Con: Removing Mailchimp branding requires a paid plan
Key features
Plans and prices: BigMailer vs Mailchimp
| Tool | Plans and prices | Source |
|---|---|---|
| BigMailer |
| bigmailer.io/plans-and-pricing read Nov 10, 2026 |
| Mailchimp |
| mailchimp.com/pricing read Nov 11, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on BigMailer pricing and Mailchimp pricing.
Key Takeaways
BigMailer
- Higher user rating: 4.9/5 vs 3.9/5
Mailchimp
- Choose Mailchimp if you want to grow your business with email, SMS, and AI marketing
What the data shows
On the data below, BigMailer leads on higher user rating. We do not name an overall winner for this pair.
- BigMailer has the higher user rating (4.9/5 from 28 reviews for BigMailer, 3.9/5 from 31,997 reviews for Mailchimp).
- Entry prices are not ranked, they are charged on different bases: BigMailer $7.50/mo flat, billed monthly; Mailchimp $13/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do BigMailer and Mailchimp compare in 2026?
On the data below, BigMailer leads on higher user rating. We do not name an overall winner for this pair. BigMailer has the higher user rating (4.9/5 from 28 reviews for BigMailer, 3.9/5 from 31,997 reviews for Mailchimp). Entry prices are not ranked, they are charged on different bases: BigMailer $7.50/mo flat, billed monthly; Mailchimp $13/mo, billed monthly. Both have a free plan.
What are BigMailer and Mailchimp used for?
BigMailer: Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns. Mailchimp: Grow your business with email, SMS, and AI marketing.
What does BigMailer cost vs Mailchimp?
BigMailer's cheapest paid plan is Business Lite at $7.50/mo flat, billed monthly; it also has a free plan. Mailchimp's cheapest paid plan is Essentials at $13/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 11, 2026.
What's the main difference between BigMailer and Mailchimp?
BigMailer's main strength: centralized management for multiple brands/clients. Mailchimp's main strength: intuitive drag-and-drop editor accessible to non-technical users.
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