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Bizzabo vs ON24: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Bizzabo and ON24 side by side. This page compares data; it is not a hands-on review.

On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 2,523 user reviews compared Pricing checked Oct 31, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Bizzabo

Manage in-person, virtual, and hybrid events from one platform

Best for you if:

  • • You want comprehensive event management platform

ON24

Turn digital engagement into pipeline with AI-powered events

Best for you if:

  • • You want #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
At a glance: Bizzabo vs ON24
At a Glance
Bizzabo Bizzabo
ON24 ON24
Starts at
Not published
Not published
Category
Event Platforms Communication
Event Platforms Marketing Automation
Rating
4.3/5 G2 4.3 · Capterra 4.4 619 reviews 4.3/5 G2 4.3 · TrustRadius 4.2 · Capterra 4.3 1,904 reviews
Free plan
No No
Watch out for
n/a Virtual events add-on suggests extra cost for this feature.

Choose Bizzabo or ON24?

Bizzabo

Choose Bizzabo if

  • You want comprehensive event management platform
  • You want virtual, hybrid, and in-person event support
ON24

Choose ON24 if

  • You want #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
  • You want AI engine repurposes single events into multi-channel content campaigns

In-Depth Analysis

Bizzabo Bizzabo

Manage in-person, virtual, and hybrid events from one platform

Fair value

However, the 'Starter' tier for single events, while not priced, suggests a potentially accessible entry point, but the lack of transparency is a concern.

Strengths

  • Pro: Comprehensive event management platform
  • Pro: Virtual, hybrid, and in-person event support
  • Pro: Strong analytics and reporting
  • Pro: Registration and ticketing built-in
  • Pro: Networking features for attendees

Weaknesses

  • Con: Enterprise-focused pricing
  • Con: Complex setup for simple events
  • Con: Learning curve for full feature utilization
  • Con: May be overkill for small events
  • Con: Requires training for event staff

Key features

Event management Virtual events Registration Networking tools Sponsorship management Analytics

ON24 ON24

Turn digital engagement into pipeline with AI-powered events

Fair value

However, the comprehensive feature sets across Essentials, Standard, and Advanced tiers suggest it's geared towards larger enterprises with significant budgets, likely making it an expensive option for SMBs.

Watch out

Virtual events add-on suggests extra cost for this feature.

Strengths

  • Pro: #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
  • Pro: AI engine repurposes single events into multi-channel content campaigns
  • Pro: Deep first-party data capture without relying on third-party cookies
  • Pro: Strong enterprise integrations with Salesforce, Marketo, and HubSpot
  • Pro: Proven ROI, customers report up to 12X pipeline return in 6 months

Weaknesses

  • Con: No publicly listed pricing, requires sales consultation
  • Con: Primarily designed for enterprise B2B, overkill for small teams
  • Con: Learning curve for setting up advanced personalization and analytics
  • Con: Event customization options can feel rigid compared to newer platforms

Key features

Interactive webinar hosting with polls, Q&A, and CTAs Virtual event and conference management ACE analytics engine for engagement scoring and segmentation AI-powered content repurposing from webinars to ebooks and video clips Personalized landing pages and content hubs Integration with 30+ platforms including Salesforce and Marketo

Plans and prices: Bizzabo vs ON24

Plans and prices of Bizzabo and ON24, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Bizzabo
  • Starter: Custom pricing
  • Growth: Custom pricing
  • Enterprise: Custom pricing
bizzabo.com/pricing read Oct 31, 2026
ON24 No plan prices on file on24.com/pricing read Oct 6, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Bizzabo pricing and ON24 pricing.

Key Takeaways

Bizzabo

  • Choose if you want manage in-person, virtual, and hybrid events from one platform

ON24

  • Choose if you want turn digital engagement into pipeline with AI-powered events

What the data shows

On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

  • User ratings are within 0.2 points (4.3/5 from 619 reviews for Bizzabo, 4.3/5 from 1,904 reviews for ON24).

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Bizzabo and ON24 compare in 2026?

On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.3/5 from 619 reviews for Bizzabo, 4.3/5 from 1,904 reviews for ON24).

What are Bizzabo and ON24 used for?

Bizzabo: Manage in-person, virtual, and hybrid events from one platform. ON24: Turn digital engagement into pipeline with AI-powered events.

What does Bizzabo cost vs ON24?

Bizzabo has no public paid-plan price on file. ON24 has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.

What's the main difference between Bizzabo and ON24?

Bizzabo's main strength: comprehensive event management platform. ON24's main strength: #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews.

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