Brandfolder vs Cloudinary: Which Should You Choose in 2026?
Choosing between Brandfolder and Cloudinary comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Brandfolder
Digital asset management
Best for you if:
- • You want the higher-rated option (9.5/10 vs 8.8/10)
- • Enterprise digital asset management platform by Smartsheet for organizing creative assets across 8K video, 3D, and images
- • AI-powered flat search and auto-tagging scans entire library including text in documents and objects in images
Cloudinary
Image and video management
Best for you if:
- • You want to try before committing
- • Media management and delivery platform
- • Image and video optimization on the fly
| At a Glance |  Brandfolder |  Cloudinary |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Digital Asset Management | Digital Asset Management |
Rating | 95/100 | 88/100 |
| Feature | Brandfolder | Cloudinary |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 95 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Digital Asset ManagementContent Marketing | Digital Asset ManagementImage Editing |
Understanding the Differences
Both Brandfolder and Cloudinary solve similar problems, but they approach them differently.Brandfolder positions itself as "digital asset management" while Cloudinaryfocuses on "image and video management". These differences matter depending on what you're trying to accomplish.
When to Choose Brandfolder
Brandfolder makes sense if you're looking for a comprehensive paid solution. With a score of 95/100, it's our top pick in this comparison.
When to Choose Cloudinary
Cloudinary is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
Cloudinary won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Cloudinary
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Brandfolder handles scale better in our testing.
We'd pick: Brandfolder
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Brandfolder is built for organizations like yours.
We'd pick: Brandfolder
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Cloudinary has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Brandfolder higher (95/100). But the community has upvoted Cloudinary more (0 votes). Pick your source of truth.
Key Takeaways
What Brandfolder Does Better
- Higher overall score (95/100)
- Our recommendation for most use cases
Consider Cloudinary If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Brandfolder (95/100). But the honest answer is that "better" depends on your situation. Brandfolder scores higher in our analysis, but Cloudinary might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Brandfolder or Cloudinary better?
Based on our analysis, Brandfolder scores higher with 95/100. Brandfolder ispaid while Cloudinary is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Brandfolder to Cloudinary easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Brandfolder and Cloudinary offer free trials?
Most software in this category offers free trials or free tiers. Brandfolder is paid with potential trial.Cloudinary is freemium with a free tier. Visit their websites for current trial offers.