Brandmark vs Looka: Which Should You Choose in 2026?
Choosing between Brandmark and Looka comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Brandmark
AI logo maker
Best for you if:
- • You want the higher-rated option (9.4/10 vs 8.3/10)
- • AI logo maker using neural embeddings to match fonts and icons for cohesive brand designs
- • Generate complete brand identity including business cards, social graphics, and brand guides in under a minute
Looka
AI logo design
Best for you if:
- • You want to try before committing
- • AI-powered logo and brand design
- • Creates logos in seconds from prompts
| At a Glance |  Brandmark | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Logo Design | Logo Design |
Rating | 94/100 | 83/100 |
| Feature | Brandmark | Looka |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 94 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Logo DesignGraphic Design | Logo DesignAI Image Generation |
Understanding the Differences
Both Brandmark and Looka solve similar problems, but they approach them differently.Brandmark positions itself as "ai logo maker" while Lookafocuses on "ai logo design". These differences matter depending on what you're trying to accomplish.
When to Choose Brandmark
Brandmark makes sense if you're looking for a comprehensive paid solution. With a score of 94/100, it's our top pick in this comparison.
When to Choose Looka
Looka is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
Looka won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Looka
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Brandmark handles scale better in our testing.
We'd pick: Brandmark
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Brandmark is built for organizations like yours.
We'd pick: Brandmark
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Looka has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Brandmark higher (94/100). But the community has upvoted Looka more (0 votes). Pick your source of truth.
Key Takeaways
What Brandmark Does Better
- Higher overall score (94/100)
- Our recommendation for most use cases
Consider Looka If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Brandmark (94/100). But the honest answer is that "better" depends on your situation. Brandmark scores higher in our analysis, but Looka might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Brandmark or Looka better?
Based on our analysis, Brandmark scores higher with 94/100. Brandmark ispaid while Looka is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Brandmark to Looka easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Brandmark and Looka offer free trials?
Most software in this category offers free trials or free tiers. Brandmark is paid with potential trial.Looka is freemium with a free tier. Visit their websites for current trial offers.