Camtasia vs Filmora: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Camtasia and Filmora side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Camtasia leads on higher user rating and lower entry price; Filmora leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Camtasia
Record and edit polished videos without prior experience
Best for you if:
- • You want good screen recording
Filmora
Edit video like a pro with AI-powered tools and creative assets.
Best for you if:
- • You want a free tier before you commit
| At a Glance | Camtasia | Filmora |
|---|---|---|
Starts at | From $39.84/year Starter plan | Free plan, paid from $49.99/year Annual plan |
Category | Video Editing Screen Recording | Video Editing AI Video Generation |
Rating | 4.6/5 G2 4.6 · Capterra 4.5 2,217 reviews | 4.0/5 Capterra 4.5 · G2 4.4 · SourceForge 2.1 1,362 reviews |
Free plan | No | Yes |
Watch out for | n/a | Perpetual license does NOT include major version upgrades, Filmora 15 → 16 is a new purchase. |
Choose Camtasia or Filmora?
Choose Camtasia if
- You want good screen recording
- You want video editing included
- Budget matters ($39.84/year vs $49.99/year)
Choose Filmora if
- You want a free tier before you commit
- You want easy video editing
- You want good for beginners
In-Depth Analysis
Camtasia
Record and edit polished videos without prior experience
Camtasia's pricing, particularly the Starter tier at $39.84/year, appears very generous for its feature set, especially with Snagit included.
Strengths
- Pro: Good screen recording
- Pro: Video editing included
- Pro: Good for tutorials
- Pro: Templates
- Pro: Cross-platform
Weaknesses
- Con: Expensive
- Con: Subscription now
- Con: Heavy application
- Con: Learning curve
- Con: Updates cost extra
Key features
Filmora
Edit video like a pro with AI-powered tools and creative assets.
Filmora is the oddball on this list, it's not an AI video generator, it's a full video editor with generative AI features bolted on.
Watch out
Perpetual license does NOT include major version upgrades, Filmora 15 → 16 is a new purchase.
Strengths
- Pro: Easy video editing
- Pro: Good for beginners
- Pro: Many effects
- Pro: Fair pricing
- Pro: Templates
Weaknesses
- Con: Watermark on free
- Con: Pro features expensive
- Con: Effects can be cheesy
- Con: Performance varies
- Con: Not for professionals
Key features
Plans and prices: Camtasia vs Filmora
| Tool | Plans and prices | Source |
|---|---|---|
| Camtasia |
| techsmith.com/video-editor.html read Oct 1, 2026 |
| Filmora |
| filmora.wondershare.com read Sep 29, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Camtasia pricing and Filmora pricing.
Key Takeaways
Camtasia
- Higher user rating: 4.6/5 vs 4.0/5
- Lower entry price: $39.84/year vs $49.99/year
Filmora
- Has a free plan
What the data shows
On the data below, Camtasia leads on higher user rating and lower entry price; Filmora leads on a free plan. We do not name an overall winner for this pair.
- Camtasia has the higher user rating (4.6/5 from 2,217 reviews for Camtasia, 4.0/5 from 1,362 reviews for Filmora).
- Camtasia has the lower entry price: $39.84/year (Starter) against $49.99/year (Annual) for Filmora.
- Only Filmora has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Camtasia and Filmora compare in 2026?
On the data below, Camtasia leads on higher user rating and lower entry price; Filmora leads on a free plan. We do not name an overall winner for this pair. Camtasia has the higher user rating (4.6/5 from 2,217 reviews for Camtasia, 4.0/5 from 1,362 reviews for Filmora). Camtasia has the lower entry price: $39.84/year (Starter) against $49.99/year (Annual) for Filmora. Only Filmora has a free plan.
What are Camtasia and Filmora used for?
Camtasia: Record and edit polished videos without prior experience. Filmora: Edit video like a pro with AI-powered tools and creative assets.
What does Camtasia cost vs Filmora?
Camtasia's cheapest paid plan is Starter at $39.84/year. Filmora's cheapest paid plan is Annual at $49.99/year; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 1, 2026.
What's the main difference between Camtasia and Filmora?
Camtasia's main strength: good screen recording. Filmora's main strength: easy video editing.