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Cloudinary vs EWWW: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Cloudinary and EWWW side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, Cloudinary leads on higher user rating and a free plan; EWWW leads on lower entry price. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 330 user reviews compared Pricing checked Nov 2, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Cloudinary

Manage, transform, and deliver images and videos at scale

Best for you if:

  • • You want a free tier before you commit

EWWW

Supercharge your website speed with premium image optimization and performance enhancements.

Best for you if:

  • • You want significantly improves website load times
At a glance: Cloudinary vs EWWW
At a Glance
Cloudinary Cloudinary
EWWW EWWW
Starts at
Free plan, paid from $89/mo, billed monthly Plus plan
From $8/mo, billed monthly Standard plan
Category
Video & Media Developer Tools
Image Editing Developer Tools
Rating
4.5/5 G2 4.4 · Capterra 4.7 304 reviews 4.3/5 G2 4.4 · Trustpilot 3.8 · SourceForge 5.0 26 reviews
Free plan
Yes No
Watch out for
Credit system bundles transformations, storage, and bandwidth, hard to predict actual costs Additional bandwidth on Infinite tier at $0.065/GB

Choose Cloudinary or EWWW?

Cloudinary

Choose Cloudinary if

  • You want a free tier before you commit
  • You want powerful transformations
  • You want auto optimization
  • You work in video & media, not image editing
EWWW

Choose EWWW if

  • You want significantly improves website load times
  • You want offers both free and premium compression options
  • Budget matters ($8/mo, billed monthly vs $89/mo, billed monthly)
  • You work in image editing, not video & media

In-Depth Analysis

Cloudinary Cloudinary

Manage, transform, and deliver images and videos at scale

Fair value

Cloudinary is the most feature-rich media management platform but its credit-based pricing is deliberately confusing.

Watch out

Credit system bundles transformations, storage, and bandwidth, hard to predict actual costs

Strengths

  • Pro: Powerful transformations
  • Pro: Auto optimization
  • Pro: Great free tier

Weaknesses

  • Con: Can get expensive
  • Con: Complex pricing

Key features

Image optimization Video transcoding AI transformations DAM CDN delivery Upload widget

EWWW EWWW

Supercharge your website speed with premium image optimization and performance enhancements.

Good value

EWWW's pricing is quite competitive, especially the Standard tier at $8/month for unlimited images and sites, which is generous.

Watch out

Additional bandwidth on Infinite tier at $0.065/GB

Strengths

  • Pro: Significantly improves website load times
  • Pro: Offers both free and premium compression options
  • Pro: Compatible with many third-party providers and WordPress hosts
  • Pro: Includes CDN and performance optimization features beyond just images
  • Pro: Provides excellent customer support, with priority for paying customers

Weaknesses

  • Con: Certain free features (like lossless PNG/GIF/SVG compression) depend on web host support for local compression
  • Con: SWIS Performance plugin is WordPress-only
  • Con: Bandwidth limits on paid plans, with overage charges for the highest tier

Key features

Automatic image compression (lossless and premium) WebP and AVIF conversion Control over image resizing and generation 30-day backup of original images Easy IO CDN for optimized image delivery Automatic JS/CSS compression and minification

Plans and prices: Cloudinary vs EWWW

Plans and prices of Cloudinary and EWWW, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Cloudinary
  • Free: Free
  • Plus: $89/mo, billed monthly
  • Advanced: $224/mo, billed monthly
  • Enterprise: Custom pricing
cloudinary.com/pricing read Oct 28, 2026
EWWW
  • Standard: $8/mo, billed monthly
  • Growth: $16/mo, billed monthly
  • Infinite: $32/mo, billed monthly
ewww.io/plans read Nov 2, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Cloudinary pricing and EWWW pricing.

Key Takeaways

Cloudinary

  • Higher user rating: 4.5/5 vs 4.3/5
  • Has a free plan

EWWW

  • Lower entry price: $8/mo, billed monthly vs $89/mo, billed monthly

What the data shows

On the data below, Cloudinary leads on higher user rating and a free plan; EWWW leads on lower entry price. We do not name an overall winner for this pair.

  • Cloudinary has the higher user rating (4.5/5 from 304 reviews for Cloudinary, 4.3/5 from 26 reviews for EWWW).
  • EWWW has the lower entry price: $8/mo, billed monthly (Standard) against $89/mo, billed monthly (Plus) for Cloudinary.
  • Only Cloudinary has a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Cloudinary and EWWW compare in 2026?

On the data below, Cloudinary leads on higher user rating and a free plan; EWWW leads on lower entry price. We do not name an overall winner for this pair. Cloudinary has the higher user rating (4.5/5 from 304 reviews for Cloudinary, 4.3/5 from 26 reviews for EWWW). EWWW has the lower entry price: $8/mo, billed monthly (Standard) against $89/mo, billed monthly (Plus) for Cloudinary. Only Cloudinary has a free plan.

What are Cloudinary and EWWW used for?

Cloudinary: Manage, transform, and deliver images and videos at scale. EWWW: Supercharge your website speed with premium image optimization and performance enhancements.

What does Cloudinary cost vs EWWW?

Cloudinary's cheapest paid plan is Plus at $89/mo, billed monthly; it also has a free plan. EWWW's cheapest paid plan is Standard at $8/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.

What's the main difference between Cloudinary and EWWW?

Cloudinary's main strength: powerful transformations. EWWW's main strength: significantly improves website load times.

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