Dotdigital vs Mailjet: Which Should You Choose in 2026?
Choosing between Dotdigital and Mailjet comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Dotdigital
Personalized cross-channel marketing automation platform for customer engagement.
Best for you if:
- • You need marketing automation features specifically
- • All-in-one cross-channel marketing automation platform.
- • Enables personalized campaigns across email, SMS, social, web, and mobile.
Mailjet
Email marketing and transactional email
Best for you if:
- • You want the higher-rated option (8.1/10 vs 0.0/10)
- • You want to try before committing
- • You need email marketing features specifically
- • Mailjet is an email delivery platform for transactional and marketing emails
- • It provides email API, campaign builder, and real-time analytics
| At a Glance |  Mailjet | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Marketing Automation | Email Marketing |
Rating | —/100 | 81/100 |
| Feature | Dotdigital | Mailjet |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 81 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationCustomer Data Platform | Email MarketingTransactional Email |
Understanding the Differences
Both Dotdigital and Mailjet solve similar problems, but they approach them differently.Dotdigital positions itself as "personalized cross-channel marketing automation platform for customer engagement." while Mailjetfocuses on "email marketing and transactional email". These differences matter depending on what you're trying to accomplish.
When to Choose Dotdigital
Dotdigital makes sense if you're looking for a comprehensive paid solution.
When to Choose Mailjet
Mailjet is worth considering if you need a flexible option with both free and paid tiers tool. Scoring 81/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Mailjet won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Mailjet
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Mailjet is built for teams that are leveling up.
We'd pick: Mailjet
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Dotdigital is built for organizations like yours.
We'd pick: Dotdigital
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Mailjet has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Mailjet higher (81/100). But the community has upvoted Mailjet more (0 votes). Pick your source of truth.
Key Takeaways
What Mailjet Does Better
- Higher overall score (81/100)
- Our recommendation for most use cases
Consider Dotdigital If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Mailjet (81/100). But the honest answer is that "better" depends on your situation. Mailjet scores higher in our analysis, but Dotdigital might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Dotdigital or Mailjet better?
Based on our analysis, Mailjet scores higher with 81/100. Dotdigital ispaid while Mailjet is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Dotdigital to Mailjet easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Dotdigital and Mailjet offer free trials?
Most software in this category offers free trials or free tiers. Dotdigital is paid with potential trial.Mailjet is freemium with a free tier. Visit their websites for current trial offers.