HawkSoft vs Vertafore AMS360: Which is Better in 2026?
Choosing between HawkSoft and Vertafore AMS360 comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: HawkSoft is our overall pick for CRM workflows. Pick Vertafore AMS360 if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
HawkSoft
Empower your insurance agency with an intuitive and efficient management system.
Best for you if:
- • Comprehensive agency management system for insurance agencies.
- • Focuses on client retention, business growth, and performance measurement.
Vertafore AMS360
Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency.
Best for you if:
- • Comprehensive insurance management system for agencies.
- • Automates and simplifies insurance operations with AI-powered tools.
| At a Glance |  HawkSoft |  Vertafore AMS360 |
|---|---|---|
Starts at | Custom | Custom |
Best For | CRM | CRM |
Rating | 4.7/5 | 4.0/5 |
Choose HawkSoft or Vertafore AMS360?
Choose HawkSoft if
Empower your insurance agency with an intuitive and efficient management system.
- High recommendation rate from users
- Strong focus on customer support with high first-call resolution
- Designed to be simple, fast, efficient, and effective for agents
Choose Vertafore AMS360 if
Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency.
- Streamlines complex agency operations.
- Offers mobile access for on-the-go management.
- Integrates with CRM for improved sales efficiency.
| Feature | HawkSoft | Vertafore AMS360 |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.7/5 145 reviews | ★4.0/5 891 reviews |
| Categories | CRMWorkflow Automation | CRMPractice Management |
In-Depth Analysis
HawkSoft
Empower your insurance agency with an intuitive and efficient management system.
Strengths
- +High recommendation rate from users
- +Strong focus on customer support with high first-call resolution
- +Designed to be simple, fast, efficient, and effective for agents
- +Privately-owned, prioritizing customer and employee needs over external stakeholders
- +Promises investment pays for itself within the first year
Weaknesses
- -Specific pricing details are not publicly available
- -No explicit mention of integrations with other insurance-specific tools or general business software
Key features
Vertafore AMS360
Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency.
Strengths
- +Streamlines complex agency operations.
- +Offers mobile access for on-the-go management.
- +Integrates with CRM for improved sales efficiency.
- +Facilitates faster document signing with DocuSign integration.
- +Supports commercial submissions for a game-changing quote experience.
Weaknesses
- -Specific pricing details are not publicly available.
- -Requires integration with other Vertafore products for full ecosystem benefits.
Key features
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: HawkSoft
Want the highest-rated option?
HawkSoft: 4.7/5 (145 reviews). Vertafore AMS360: 4.0/5 (891 reviews).
Go with: HawkSoft
Value user reviews?
HawkSoft: 145 reviews (4.7/5). Vertafore AMS360: 891 reviews (4.0/5).
Go with: Vertafore AMS360
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
HawkSoft is rated higher: 4.7/5 vs 4.0/5.
Key Takeaways
HawkSoft
- Higher user rating: 4.7/5 vs 4.0/5
- Our pick for this comparison
Vertafore AMS360
- Larger review base (891 reviews)
The Bottom Line
HawkSoft is our pick.
Frequently Asked Questions
Is HawkSoft or Vertafore AMS360 better?
HawkSoft is rated in our evaluation. Both are paid.
What are HawkSoft and Vertafore AMS360 used for?
HawkSoft: Empower your insurance agency with an intuitive and efficient management system.. Vertafore AMS360: Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency..
What does HawkSoft cost vs Vertafore AMS360?
HawkSoft is a paid tool. Vertafore AMS360 is a paid tool. Visit their websites for detailed pricing.