HawkSoft vs Vertafore AMS360: Which is Better in 2026?
Choosing between HawkSoft and Vertafore AMS360 comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: HawkSoft wins this matchup. Our overall CRM pick is HubSpot. Our free CRM pick is Apollo. Pick Vertafore AMS360 if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
HawkSoft
Empower your insurance agency with an intuitive and efficient management system.
Best for you if:
- • You want high recommendation rate from users
- • You want strong focus on customer support with high first-call resolution
Vertafore AMS360
Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency.
Best for you if:
- • You want streamlines complex agency operations
- • You want offers mobile access for on-the-go management
| At a Glance | HawkSoft | Vertafore AMS360 |
|---|---|---|
Starts at | Custom | Custom |
Best For | CRM | CRM |
Rating | 4.7/5 | 4.3/5 |
Free plan | No | No |
Choose HawkSoft or Vertafore AMS360?
Choose HawkSoft if
Empower your insurance agency with an intuitive and efficient management system.
- You want high recommendation rate from users
- You want strong focus on customer support with high first-call resolution
Choose Vertafore AMS360 if
Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency.
- You want streamlines complex agency operations
- You want offers mobile access for on-the-go management
| Feature | HawkSoft | Vertafore AMS360 |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.7/5 148 reviews | ★4.3/5 1,067 reviews |
| Categories | CRMWorkflow Automation | CRMPractice Management |
In-Depth Analysis
HawkSoft
Empower your insurance agency with an intuitive and efficient management system.
Strengths
- +High recommendation rate from users
- +Strong focus on customer support with high first-call resolution
- +Designed to be simple, fast, efficient, and effective for agents
- +Privately-owned, prioritizing customer and employee needs over external stakeholders
- +Promises investment pays for itself within the first year
Weaknesses
- -Specific pricing details are not publicly available
- -No explicit mention of integrations with other insurance-specific tools or general business software
Key features
Vertafore AMS360
Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency.
Strengths
- +Streamlines complex agency operations.
- +Offers mobile access for on-the-go management.
- +Integrates with CRM for improved sales efficiency.
- +Facilitates faster document signing with DocuSign integration.
- +Supports commercial submissions for a game-changing quote experience.
Weaknesses
- -Specific pricing details are not publicly available.
- -Requires integration with other Vertafore products for full ecosystem benefits.
Key features
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: HawkSoft
Want the highest-rated option?
HawkSoft: 4.7/5 (148 reviews). Vertafore AMS360: 4.3/5 (1,067 reviews).
Go with: HawkSoft
Value user reviews?
HawkSoft: 148 reviews (4.7/5). Vertafore AMS360: 1,067 reviews (4.3/5).
Go with: Vertafore AMS360
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
HawkSoft is rated higher: 4.7/5 vs 4.3/5.
Key Takeaways
HawkSoft
- Higher user rating: 4.7/5 vs 4.3/5
- Our pick for this comparison
Vertafore AMS360
- Larger review base (1,067 reviews)
The Bottom Line
HawkSoft wins this matchup. Our overall CRM pick is HubSpot. Our free CRM pick is Apollo.
Frequently Asked Questions
Is HawkSoft or Vertafore AMS360 better?
HawkSoft is rated in our evaluation. Both are paid.
What are HawkSoft and Vertafore AMS360 used for?
HawkSoft: Empower your insurance agency with an intuitive and efficient management system.. Vertafore AMS360: Comprehensive insurance software solutions for agencies, carriers, and MGAs, leveraging AI for enhanced efficiency..
What does HawkSoft cost vs Vertafore AMS360?
HawkSoft is a paid tool. Vertafore AMS360 is a paid tool. Visit their websites for detailed pricing.