Koyfin vs Looker: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Koyfin and Looker side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Koyfin leads on higher user rating and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Koyfin
Professional investment analysis and portfolio tools for everyone
Best for you if:
- • You want a free tier before you commit
Looker
Business intelligence platform
Best for you if:
- • You want LookML modeling layer
| At a Glance | Koyfin | Looker |
|---|---|---|
Starts at | Free plan, paid from $39/mo, billed monthly Plus plan | Not published |
Category | Finance Analytics | Business Intelligence Analytics |
Rating | 4.8/5 G2 4.8 133 reviews | 4.0/5 G2 4.4 · Capterra 4.5 · Trustpilot 2.0 2,229 reviews |
Free plan | Yes | No |
Watch out for | Client proposals limited to 10/month on Core | Custom pricing for higher tiers requires direct negotiation. |
Choose Koyfin or Looker?
Choose Koyfin if
- You want a free tier before you commit
- You want offers a powerful free tier with extensive data access
- You want professional-grade tools suitable for both individual investors and financial advisors
- You work in finance, not business intelligence
Choose Looker if
- You want LookML modeling layer
- You want google Cloud integration
- You work in business intelligence, not finance
In-Depth Analysis
Koyfin
Professional investment analysis and portfolio tools for everyone
Koyfin's pricing is fair for the depth of financial data offered, with the Free tier providing a solid starting point and Plus at $39/month being a strong value for retail investors needing 10-year financials.
Watch out
Client proposals limited to 10/month on Core
Strengths
- Pro: Offers a powerful free tier with extensive data access.
- Pro: Professional-grade tools suitable for both individual investors and financial advisors.
- Pro: Intuitive, customizable interface with live data from global markets.
Weaknesses
- Con: Advanced features such as model portfolios and client reporting require a paid subscription.
- Con: Some users may find the breadth of data and customization options overwhelming initially.
Key features
Looker
Business intelligence platform
Looker's pricing is expensive, especially for smaller businesses, with the 'Standard' tier starting around $35,000 per year.
Watch out
Custom pricing for higher tiers requires direct negotiation.
Strengths
- Pro: LookML modeling layer
- Pro: Google Cloud integration
- Pro: Embedded analytics
Weaknesses
- Con: Complex setup
- Con: Expensive
Key features
Plans and prices: Koyfin vs Looker
| Tool | Plans and prices | Source |
|---|---|---|
| Koyfin |
| koyfin.com/pricingread Oct 10, 2026 |
| Looker |
| looker.com/pricingread Oct 3, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Koyfin pricing and Looker pricing.
Key Takeaways
Koyfin
- Higher user rating: 4.8/5 vs 4.0/5
- Has a free plan
Looker
- Choose if you want business intelligence platform
What the data shows
On the data below, Koyfin leads on higher user rating and a free plan. We do not name an overall winner for this pair.
- Koyfin has the higher user rating (4.8/5 from 133 reviews for Koyfin, 4.0/5 from 2,229 reviews for Looker).
- Koyfin starts at $39/mo, billed monthly; Looker has no public paid plan price on file.
- Only Koyfin has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Koyfin and Looker compare in 2026?
On the data below, Koyfin leads on higher user rating and a free plan. We do not name an overall winner for this pair. Koyfin has the higher user rating (4.8/5 from 133 reviews for Koyfin, 4.0/5 from 2,229 reviews for Looker). Koyfin starts at $39/mo, billed monthly; Looker has no public paid plan price on file. Only Koyfin has a free plan.
What are Koyfin and Looker used for?
Koyfin: Professional investment analysis and portfolio tools for everyone. Looker: Business intelligence platform.
What does Koyfin cost vs Looker?
Koyfin's cheapest paid plan is Plus at $39/mo, billed monthly; it also has a free plan. Looker has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 10, 2026.
What's the main difference between Koyfin and Looker?
Koyfin's main strength: offers a powerful free tier with extensive data access. Looker's main strength: LookML modeling layer.