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Kraken vs Squoosh: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Kraken and Squoosh side by side. This page compares data; it is not a hands-on review.

On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 22 user reviews compared Pricing checked Nov 2, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Kraken

Optimize and compress your images without sacrificing quality for faster websites and apps.

Best for you if:

  • • You want a tool that supports a wide range of image and document formats

Squoosh

Optimize and compress your images directly in your browser.

Best for you if:

  • • You want a tool that ensures privacy as images are processed locally
At a glance: Kraken vs Squoosh
At a Glance
Kraken Kraken
Squoosh Squoosh
Starts at
Free plan, paid from $5/mo, billed monthly Micro plan
Free 100% free
Category
Image Editing Developer Tools
UI/UX Design Image Editing
Rating
4.1/5 G2 4.1 22 reviews n/a
Free plan
Yes Yes
Watch out for
Overage fees can add up quickly n/a

Choose Kraken or Squoosh?

Kraken

Choose Kraken if

  • You want a tool that supports a wide range of image and document formats
  • You want to optimize and compress your images without sacrificing quality for faster websites and apps
Squoosh

Choose Squoosh if

  • You want a tool that ensures privacy as images are processed locally
  • You want to optimize and compress your images directly in your browser

In-Depth Analysis

Kraken Kraken

Optimize and compress your images without sacrificing quality for faster websites and apps.

Good value

Kraken's pricing is generally fair, especially for lower usage.

Watch out

Overage fees can add up quickly

Strengths

  • Pro: Significant file size reduction without visual quality loss
  • Pro: Supports a wide range of image and document formats
  • Pro: Flexible integration options (API, Web UI, CMS plugins)
  • Pro: Dedicated infrastructure for fast processing
  • Pro: Reduces bandwidth and storage costs

Weaknesses

  • Con: Monthly quotas might require careful monitoring for high-volume users
  • Con: Pricing scales with usage, which can become costly for very large volumes without an enterprise plan

Key features

Supports JPG, PNG, WebP, GIF, SVG, AVIF, HEIC, and PDF optimization Full API Access for programmatic image optimization Web Interface PRO with URL Paster and Page Cruncher Image Resizing with multiple strategies ZIP Uploader for bulk image processing WordPress and Magento Plugins

Squoosh Squoosh

Optimize and compress your images directly in your browser.

Strengths

  • Pro: Completely free to use
  • Pro: Ensures privacy as images are processed locally
  • Pro: Simple and intuitive user interface
  • Pro: Reduces website load times by optimizing images
  • Pro: No installation required, works in browser

Weaknesses

  • Con: Requires an internet connection to access the web app
  • Con: May be limited by browser capabilities for very large files
  • Con: Lacks advanced image editing features beyond compression

Key features

Drag and drop image upload Paste image from clipboard Local image processing (client-side) File size reduction Quality maintenance Adjustable compression settings

Plans and prices: Kraken vs Squoosh

Plans and prices of Kraken and Squoosh, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Kraken
  • Free: Free
  • Micro: $5/mo, billed monthly
  • Basic: $9/mo, billed monthly
  • Advanced: $19/mo, billed monthly
  • Premium: $39/mo, billed monthly
  • Enterprise: $79/mo, billed monthly
  • Tailored Plan: Custom pricing
kraken.io/pricing read Nov 2, 2026
Squoosh No plan prices on file squoosh.app

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Kraken pricing and Squoosh pricing.

Key Takeaways

Kraken

  • Choose Kraken if you want to optimize and compress your images without sacrificing quality for faster websites and apps

Squoosh

  • Choose Squoosh if you want to optimize and compress your images directly in your browser

What the data shows

On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

  • Only Kraken has a published user rating (4.1/5 from 22 reviews); Squoosh has none we can show.
  • Kraken starts at $5/mo, billed monthly; Squoosh has no public paid plan price on file.
  • Both have a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Kraken and Squoosh compare in 2026?

On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Kraken has a published user rating (4.1/5 from 22 reviews); Squoosh has none we can show. Kraken starts at $5/mo, billed monthly; Squoosh has no public paid plan price on file. Both have a free plan.

What are Kraken and Squoosh used for?

Kraken: Optimize and compress your images without sacrificing quality for faster websites and apps. Squoosh: Optimize and compress your images directly in your browser.

What does Kraken cost vs Squoosh?

Kraken's cheapest paid plan is Micro at $5/mo, billed monthly; it also has a free plan. Squoosh is free. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.

What's the main difference between Kraken and Squoosh?

Kraken's main strength: significant file size reduction without visual quality loss. Squoosh's main strength: completely free to use.

Spotted an outdated price or a wrong fact? Suggest a correction: we check it against the vendor's own page. Work for one of these vendors? Claim your listing to update it yourself.

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