Linkly vs Lucky Orange: Which Should You Choose in 2026?
Choosing between Linkly and Lucky Orange comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Linkly
Track, optimize, and brand your links with powerful analytics and smart routing.
Best for you if:
- • You need something completely free
- • Shorten and brand URLs with custom domains.
- • Track detailed click analytics in real-time.
Lucky Orange
Website analytics with heatmaps and recordings
Best for you if:
- • You want the higher-rated option (7.6/10 vs 0.0/10)
- • Lucky Orange is a conversion optimization tool with heatmaps and session recordings
- • It shows how visitors interact with your site through visual analytics
| At a Glance |  Linkly |  Lucky Orange |
|---|---|---|
Price | Free | Free + Paid |
Best For | Web Analytics | Web Analytics |
Rating | —/100 | 76/100 |
| Feature | Linkly | Lucky Orange |
|---|---|---|
| Pricing Model | Free | Freemium |
| Editorial Score | — | 76 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsAttribution | Web AnalyticsHeatmaps |
Understanding the Differences
Both Linkly and Lucky Orange solve similar problems, but they approach them differently.Linkly positions itself as "track, optimize, and brand your links with powerful analytics and smart routing." while Lucky Orangefocuses on "website analytics with heatmaps and recordings". These differences matter depending on what you're trying to accomplish.
When to Choose Linkly
Linkly makes sense if you're looking for a completely free solution.
When to Choose Lucky Orange
Lucky Orange is worth considering if you need a flexible option with both free and paid tiers tool. Scoring 76/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Linkly lets you get started without pulling out your credit card.
We'd pick: Linkly
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Lucky Orange is built for teams that are leveling up.
We'd pick: Lucky Orange
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Lucky Orange
Still not sure? Answer these 3 questions
How much can you spend?
Nothing at all? Linkly is completely free.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Lucky Orange higher (76/100). But the community has upvoted Lucky Orange more (0 votes). Pick your source of truth.
Key Takeaways
What Lucky Orange Does Better
- Higher overall score (76/100)
- Our recommendation for most use cases
Consider Linkly If
- You need a completely free solution
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Lucky Orange (76/100). But the honest answer is that "better" depends on your situation. Lucky Orange scores higher in our analysis, but Linkly might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Linkly or Lucky Orange better?
Based on our analysis, Lucky Orange scores higher with 76/100. Linkly isfree while Lucky Orange is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Linkly to Lucky Orange easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Linkly and Lucky Orange offer free trials?
Most software in this category offers free trials or free tiers. Linkly is completely free.Lucky Orange is freemium with a free tier. Visit their websites for current trial offers.