Loops vs Mailgun: Which is Better in 2026?
Choosing between Loops and Mailgun comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Loops
SaaS email platform for transactional, marketing, and product-triggered messages
Best for you if:
- • You need email marketing features specifically
- • Loops is an email platform built for modern SaaS companies
- • It provides transactional emails, sequences, and marketing campaigns
Mailgun
Send, parse, and validate emails with a reliable developer API
Best for you if:
- • You need email features specifically
- • Mailgun is an email API service for developers sending transactional email
- • It handles email delivery, validation, and tracking at scale
| At a Glance |  Loops |  Mailgun |
|---|---|---|
Starts at | $25/monthStarter | $35/moFoundation |
Best For | Email Marketing | |
Rating | - | - |
Choose Loops or Mailgun?
Choose Loops if
SaaS email platform for transactional, marketing, and product-triggered messages
- Beautiful emails
- SaaS-focused
- Modern UX
- Budget matters ($25/month vs $35/mo)
- Your work is email marketing-shaped, not email-shaped
Choose Mailgun if
Send, parse, and validate emails with a reliable developer API
- Powerful API
- Email validation
- Good logs
- Your work is email-shaped, not email marketing-shaped
| Feature | Loops | Mailgun |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | No ratings yet | ★4.2/5 518 reviews |
| Categories | Email MarketingTransactional Email | EmailDeveloper Tools |
In-Depth Analysis
Loops
SaaS email platform for transactional, marketing, and product-triggered messages
Strengths
- +Beautiful emails
- +SaaS-focused
- +Modern UX
Weaknesses
- -Newer platform
Key features
Mailgun
Send, parse, and validate emails with a reliable developer API
Strengths
- +Powerful API
- +Email validation
- +Good logs
Weaknesses
- -Complex pricing
- -Support can be slow
Key features
Pricing: Loops vs Mailgun
| Plan | Loops | Mailgun |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $25 month Starter | $35 Foundation |
| Tier 3 | $49 month Growth | $90 Scale |
| Tier 4 | N/A | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Loops pricing and Mailgun pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Loops
Want the highest-rated option?
Neither has user reviews yet.
Go with: Loops
Value user reviews?
Neither has user reviews yet.
Go with: Mailgun
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Loops is a email marketing tool. Mailgun is in email. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Mailgun
- Free tier available
- Our pick for this comparison
Loops
- Better fit for email marketing
The Bottom Line
Mailgun is our pick.
Frequently Asked Questions
Is Loops or Mailgun better?
Mailgun is rated in our evaluation. Both are freemium.
What are Loops and Mailgun used for?
Loops: SaaS email platform for transactional, marketing, and product-triggered messages. Mailgun: Send, parse, and validate emails with a reliable developer API.
What does Loops cost vs Mailgun?
Loops is freemium (free tier + paid plans). Mailgun is freemium (free tier + paid plans). Visit their websites for detailed pricing.