Luma AI vs Sora: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Luma AI and Sora side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Sora leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Luma AI
AI creative platform with Luma agents and the Ray video models, sold on credit-based plans.
Best for you if:
- • You want pro includes 40,000 credits a month
Sora
Discontinued: OpenAI shut down the Sora app in April 2026 and the API in September 2026
Best for you if:
- • You want OpenAI video model
| At a Glance | Luma AI | Sora |
|---|---|---|
Starts at | From $30/mo, billed monthly Plus plan | From $20/mo, billed monthly ChatGPT Plus plan |
Category | Video & Media AI Video Generation | Video & Media AI Video Generation |
Rating | n/a | 4.0/5 G2 4.0 59 reviews |
Free plan | No | No |
Watch out for | n/a | There is no standalone Sora subscription. You must pay for ChatGPT Plus ($20/mo) or Pro ($200/mo) to access Sora at all, the free tier lost Sora access in January 2026 |
Choose Luma AI or Sora?
Choose Luma AI if
- You want pro includes 40,000 credits a month
- You want yearly billing lowers each plan by about 17%
Choose Sora if
- You want OpenAI video model
- You want high quality
- Budget matters ($20/mo, billed monthly vs $30/mo, billed monthly)
In-Depth Analysis
Luma AI
AI creative platform with Luma agents and the Ray video models, sold on credit-based plans.
Luma AI's credit-based pricing is competitive for professional creators, with the Pro tier at $90/month offering the best value at 2.25x the credits of Plus for 3x the price.
Strengths
- Pro: Pro includes 40,000 credits a month
- Pro: Yearly billing lowers each plan by about 17%
- Pro: Team and Enterprise plans add shared credits, SSO and custom fine-tuning
Weaknesses
- Con: No free plan is listed
- Con: Credits are consumed per generation and the cost differs by model and resolution
- Con: Team and Enterprise prices are not published
Key features
Sora
Discontinued: OpenAI shut down the Sora app in April 2026 and the API in September 2026
Sora is bundled into OpenAI's ChatGPT subscriptions, there is no standalone Sora plan.
Watch out
There is no standalone Sora subscription. You must pay for ChatGPT Plus ($20/mo) or Pro ($200/mo) to access Sora at all, the free tier lost Sora access in January 2026
Strengths
- Pro: OpenAI video model
- Pro: High quality
- Pro: Long videos
- Pro: Active development
- Pro: Industry leading
Weaknesses
- Con: Limited access
- Con: Expensive
- Con: Generation time
- Con: Content restrictions
- Con: Ethical concerns
Key features
Plans and prices: Luma AI vs Sora
| Tool | Plans and prices | Source |
|---|---|---|
| Luma AI |
| lumalabs.ai/pricing read Oct 21, 2026 |
| Sora |
| openai.com/sora read Sep 28, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Luma AI pricing and Sora pricing.
Key Takeaways
Luma AI
- Choose if you want AI creative platform with Luma agents and the Ray video models, sold on credit-based plans
Sora
- Lower entry price: $20/mo, billed monthly vs $30/mo, billed monthly
What the data shows
On the data below, Sora leads on lower entry price. We do not name an overall winner for this pair.
- Only Sora has a published user rating (4.0/5 from 59 reviews); Luma AI has none we can show.
- Sora has the lower entry price: $20/mo, billed monthly (ChatGPT Plus) against $30/mo, billed monthly (Plus) for Luma AI.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Luma AI and Sora compare in 2026?
On the data below, Sora leads on lower entry price. We do not name an overall winner for this pair. Only Sora has a published user rating (4.0/5 from 59 reviews); Luma AI has none we can show. Sora has the lower entry price: $20/mo, billed monthly (ChatGPT Plus) against $30/mo, billed monthly (Plus) for Luma AI.
What are Luma AI and Sora used for?
Luma AI: AI creative platform with Luma agents and the Ray video models, sold on credit-based plans. Sora: Discontinued: OpenAI shut down the Sora app in April 2026 and the API in September 2026.
What does Luma AI cost vs Sora?
Luma AI's cheapest paid plan is Plus at $30/mo, billed monthly. Sora's cheapest paid plan is ChatGPT Plus at $20/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 21, 2026.
What's the main difference between Luma AI and Sora?
Luma AI's main strength: pro includes 40,000 credits a month. Sora's main strength: OpenAI video model.