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Mailjet vs SMTP.com: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Mailjet and SMTP.com side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, Mailjet leads on higher user rating and a free plan. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 682 user reviews compared Pricing checked Nov 1, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Mailjet

Email marketing and transactional email

Best for you if:

  • • You want good email delivery

SMTP.com

Send transactional email at scale with high inbox placement

Best for you if:

  • • You want exceptional deliverability rates backed by a strong IP reputation and proactive monitoring
At a glance: Mailjet vs SMTP.com
At a Glance
Mailjet Mailjet
SMTP.com SMTP.com
Starts at
Free plan, paid from $9/mo flat, billed monthly Starter plan
From $25/mo, billed monthly Essential plan
Category
Email Marketing Transactional Email
Transactional Email Email Deliverability
Rating
4.1/5 Capterra 4.2 · G2 3.9 630 reviews 2.9/5 G2 3.3 · Capterra 3.5 · SourceForge 0.5 52 reviews
Free plan
No No
Watch out for
n/a Reputation defender is an add-on

Choose Mailjet or SMTP.com?

Mailjet

Choose Mailjet if

  • You want good email delivery
  • You want fair pricing
  • You work in email marketing, not transactional email
SMTP.com

Choose SMTP.com if

  • You want exceptional deliverability rates backed by a strong IP reputation and proactive monitoring
  • You want scalable infrastructure with dedicated IP and cloud instances for high-volume senders
  • You work in transactional email, not email marketing

In-Depth Analysis

Mailjet Mailjet

Email marketing and transactional email

Good value

Mailjet's Free tier is quite generous with 6,000 emails per month, making it a good starting point.

Strengths

  • Pro: Good email delivery
  • Pro: Fair pricing
  • Pro: Good API
  • Pro: Email editor
  • Pro: EU-based

Weaknesses

  • Con: Support varies
  • Con: UI could improve
  • Con: Limited automation
  • Con: Better alternatives exist
  • Con: Deliverability varies

Key features

Email marketing Transactional email Templates Collaboration API SMS

SMTP.com SMTP.com

Send transactional email at scale with high inbox placement

Good value

The $25 Essential tier is an affordable entry point, while the $300 Growth plan offers good value with a dedicated IP and 500,000 emails monthly.

Watch out

Reputation defender is an add-on

Strengths

  • Pro: Exceptional deliverability rates backed by a strong IP reputation and proactive monitoring
  • Pro: Scalable infrastructure with dedicated IP and cloud instances for high-volume senders
  • Pro: In-house expert support available across all plans, including migration assistance

Weaknesses

  • Con: No free tier or trial available; all plans start at a monthly fee
  • Con: Optional add-ons like Reputation Defender and Insight Engine incur additional cost

Key features

Email Relay API with RESTful endpoints and easy integration Transactional email service with low latency and high deliverability Reputation Defender, proactive email list validation to protect sender reputation Insight Engine, optional add-on for data-enriched customer insights Dedicated IP and dedicated instance for high-volume senders Managed migration service with templates for Sendgrid, Mailgun, and others

Plans and prices: Mailjet vs SMTP.com

Plans and prices of Mailjet and SMTP.com, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Mailjet
  • Free: Free
  • Starter: $9/mo flat, billed monthly
  • Essential: $19/mo flat, billed monthly
  • Premium: $29/mo flat, billed monthly
  • Custom: Custom pricing
mailjet.com/pricing read Nov 1, 2026
SMTP.com
  • Essential: $25/mo, billed monthly
  • Starter: $80/mo, billed monthly
  • Growth: $300/mo, billed monthly
  • Business: $500/mo, billed monthly
  • High Volume: Custom pricing
smtp.com/pricing read Oct 27, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Mailjet pricing and SMTP.com pricing.

Key Takeaways

Mailjet

  • Higher user rating: 4.1/5 vs 2.9/5
  • Has a free plan

SMTP.com

  • Choose if you want send transactional email at scale with high inbox placement

What the data shows

On the data below, Mailjet leads on higher user rating and a free plan. We do not name an overall winner for this pair.

  • Mailjet has the higher user rating (4.1/5 from 630 reviews for Mailjet, 2.9/5 from 52 reviews for SMTP.com).
  • Entry prices are not ranked, they are charged on different bases: Mailjet $9/mo flat, billed monthly; SMTP.com $25/mo, billed monthly.
  • Only Mailjet has a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Mailjet and SMTP.com compare in 2026?

On the data below, Mailjet leads on higher user rating and a free plan. We do not name an overall winner for this pair. Mailjet has the higher user rating (4.1/5 from 630 reviews for Mailjet, 2.9/5 from 52 reviews for SMTP.com). Entry prices are not ranked, they are charged on different bases: Mailjet $9/mo flat, billed monthly; SMTP.com $25/mo, billed monthly. Only Mailjet has a free plan.

What are Mailjet and SMTP.com used for?

Mailjet: Email marketing and transactional email. SMTP.com: Send transactional email at scale with high inbox placement.

What does Mailjet cost vs SMTP.com?

Mailjet's cheapest paid plan is Starter at $9/mo flat, billed monthly. SMTP.com's cheapest paid plan is Essential at $25/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.

What's the main difference between Mailjet and SMTP.com?

Mailjet's main strength: good email delivery. SMTP.com's main strength: exceptional deliverability rates backed by a strong IP reputation and proactive monitoring.

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