Oberlo vs Gooten: Which Should You Choose in 2026?
Choosing between Oberlo and Gooten comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Oberlo
Dropshipping app for Shopify
Best for you if:
- • You want the higher-rated option (7.8/10 vs 7.7/10)
- • You want to try before committing
- • You need dropshipping features specifically
- • Oberlo was a dropshipping app for Shopify that has been discontinued
- • It helped merchants find and import products from suppliers
Gooten
Design, sell, and fulfill custom print-on-demand products with a global network.
Best for you if:
- • You need e-commerce platforms features specifically
- • Offers a diverse catalog of 500+ print-on-demand products, including exclusives.
- • Provides end-to-end fulfillment, from design to global shipping.
| At a Glance |  Oberlo |  Gooten |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Dropshipping | E-commerce Platforms |
Rating | 78/100 | 77/100 |
| Feature | Oberlo | Gooten |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 78 | 77 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | DropshippingE-commerce Platforms | E-commerce PlatformsPrint on Demand |
Understanding the Differences
Both Oberlo and Gooten solve similar problems, but they approach them differently.Oberlo positions itself as "dropshipping app for shopify" while Gootenfocuses on "design, sell, and fulfill custom print-on-demand products with a global network.". These differences matter depending on what you're trying to accomplish.
When to Choose Oberlo
Oberlo makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 78/100, it's our top pick in this comparison.
When to Choose Gooten
Gooten is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Oberlo lets you get started without pulling out your credit card.
We'd pick: Oberlo
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Oberlo handles scale better in our testing.
We'd pick: Oberlo
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Gooten takes enterprise seriously.
We'd pick: Gooten
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Oberlo, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Oberlo higher (78/100). But the community has upvoted Gooten more (0 votes). Pick your source of truth.
Key Takeaways
What Oberlo Does Better
- Higher overall score (78/100)
- Our recommendation for most use cases
Consider Gooten If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Oberlo (78/100). But the honest answer is that "better" depends on your situation. Oberlo scores higher in our analysis, but Gooten might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Oberlo or Gooten better?
Based on our analysis, Oberlo scores higher with 78/100. Oberlo isfreemium while Gooten is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Oberlo to Gooten easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Oberlo and Gooten offer free trials?
Most software in this category offers free trials or free tiers. Oberlo is freemium with a free tier.Gooten is paid with potential trial. Visit their websites for current trial offers.