Open Loyalty vs Smile.io: Which Should You Choose in 2026?
Choosing between Open Loyalty and Smile.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Open Loyalty
API-first loyalty engine and gamified loyalty programs to drive customer lifetime value.
Best for you if:
- • API-first loyalty engine for gamified loyalty programs.
- • No-code campaign builder with diverse loyalty mechanics.
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Best for you if:
- • You want the higher-rated option (7.9/10 vs 0.0/10)
- • Builds and manages customer loyalty programs for Shopify brands.
- • Increases repeat purchases and customer lifetime value (CLV).
| At a Glance |  Open Loyalty |  Smile.io |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | —/100 | 79/100 |
| Feature | Open Loyalty | Smile.io |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 79 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationLoyalty Programs | Marketing AutomationE-commerce Platforms |
How Open Loyalty and Smile.io Compare
Open Loyalty
API-first loyalty engine and gamified loyalty programs to drive customer lifetime value.
Paid
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Paid · 79/100 score
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Smile.io
Want the highest-rated option?
Smile.io scores 79/100. Open Loyalty is unrated.
Go with: Smile.io
Value user reviews?
Neither has user reviews yet.
Go with: Smile.io
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Smile.io
- Higher score: 79/100 vs unrated
- Our pick for this comparison
Open Loyalty
The Bottom Line
Smile.io (79/100) is our pick.
Frequently Asked Questions
Is Open Loyalty or Smile.io better?
Smile.io scores 79/100 in our evaluation. Both are paid.
What are Open Loyalty and Smile.io used for?
Open Loyalty: API-first loyalty engine and gamified loyalty programs to drive customer lifetime value.. Smile.io: The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value..
What does Open Loyalty cost vs Smile.io?
Open Loyalty is a paid tool. Smile.io is a paid tool. Visit their websites for detailed pricing.