Optimizely CMS vs Strapi: Which Should You Choose in 2026?
Choosing between Optimizely CMS and Strapi comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Optimizely CMS
Empower developers and marketers to create, launch, and scale digital experiences with a headless CMS.
Best for you if:
- • You need digital asset management features specifically
- • Headless CMS for flexible content delivery across channels.
- • Visual builder, AI writing, and personalization empower marketers.
Strapi
Open-source headless CMS
Best for you if:
- • You want the higher-rated option (8.6/10 vs 0.0/10)
- • You want to try before committing
- • You need api tools features specifically
- • Leading open-source headless CMS
- • Self-hosted with full control
| At a Glance |  Optimizely CMS |  Strapi |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Digital Asset Management | API Tools |
Rating | —/100 | 86/100 |
| Feature | Optimizely CMS | Strapi |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Digital Asset ManagementHeadless CMS | API ToolsCMS |
How Optimizely CMS and Strapi Compare
Optimizely CMS
Empower developers and marketers to create, launch, and scale digital experiences with a headless CMS.
Paid
Strapi
Open-source headless CMS
Free tier available · 86/100 score
Optimizely CMS is a digital asset management tool. Strapi is in api tools.
Who Should Use What?
On a budget?
Strapi has a free tier. Optimizely CMS is paid only.
Go with: Strapi
Want the highest-rated option?
Strapi scores 86/100. Optimizely CMS is unrated.
Go with: Strapi
Value user reviews?
Neither has user reviews yet.
Go with: Strapi
3 Questions to Help You Decide
What's your budget?
Optimizely CMS is paid. Strapi is freemium. Strapi lets you start free.
What's your use case?
Optimizely CMS is a digital asset management tool. Strapi is in api tools. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Strapi
- Higher score: 86/100 vs unrated
- Free tier available
- Our pick for this comparison
Optimizely CMS
- Better fit for digital asset management
The Bottom Line
Strapi (86/100) is our pick.
Frequently Asked Questions
Is Optimizely CMS or Strapi better?
Strapi scores 86/100 in our evaluation. Optimizely CMS is paid and Strapi is freemium.
What are Optimizely CMS and Strapi used for?
Optimizely CMS: Empower developers and marketers to create, launch, and scale digital experiences with a headless CMS.. Strapi: Open-source headless CMS.
What does Optimizely CMS cost vs Strapi?
Optimizely CMS is a paid tool. Strapi is freemium (free tier + paid plans). Visit their websites for detailed pricing.