Pexels vs Unsplash: Which Should You Choose in 2026?
Choosing between Pexels and Unsplash comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Pexels
Free stock photos and videos
Best for you if:
- • Free stock photos and videos
- • Commercial use allowed
Unsplash
Free high-resolution photos
Best for you if:
- • Free high-resolution photos
- • No attribution required
| At a Glance |  Pexels |  Unsplash |
|---|---|---|
Price | Free | Free |
Best For | Stock Assets | Stock Assets |
Rating | —/100 | —/100 |
| Feature | Pexels | Unsplash |
|---|---|---|
| Pricing Model | Free | Free |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Stock AssetsGraphic Design | Stock AssetsGraphic Design |
Understanding the Differences
Both Pexels and Unsplash solve similar problems, but they approach them differently.Pexels positions itself as "free stock photos and videos" while Unsplashfocuses on "free high-resolution photos". These differences matter depending on what you're trying to accomplish.
When to Choose Pexels
Pexels makes sense if you're looking for a completely free solution.
When to Choose Unsplash
Unsplash is worth considering if you need a free tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Pexels lets you get started without pulling out your credit card.
We'd pick: Pexels
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Unsplash is built for teams that are leveling up.
We'd pick: Unsplash
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Pexels
Still not sure? Answer these 3 questions
How much can you spend?
Nothing at all? Pexels is completely free.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Pexels higher (/100). But the community has upvoted Unsplash more (0 votes). Pick your source of truth.
Key Takeaways
What Pexels Does Better
- Our recommendation for most use cases
Consider Unsplash If
- You need a completely free solution
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Pexels. But the honest answer is that "better" depends on your situation. Pexels scores higher in our analysis, but Unsplash might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Pexels or Unsplash better?
Based on our analysis, Pexels scores higher with high/100. Pexels isfree while Unsplash is free. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Pexels to Unsplash easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Pexels and Unsplash offer free trials?
Most software in this category offers free trials or free tiers. Pexels is completely free.Unsplash is completely free. Visit their websites for current trial offers.