ShipStation vs Route: Which Should You Choose in 2026?
Choosing between ShipStation and Route comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ShipStation
E-commerce shipping software
Best for you if:
- • You want the higher-rated option (8.4/10 vs 0.0/10)
- • ShipStation is a shipping software for e-commerce businesses
- • It automates order processing, label printing, and carrier selection
Route
Package tracking and protection
Best for you if:
- • You want to try before committing
- • You need package tracking and protection
- • You want to start free and upgrade later
| At a Glance | ||
|---|---|---|
Price | Paid | Free + Paid |
Best For | Shipping & Fulfillment | Shipping & Fulfillment |
Rating | 84/100 | —/100 |
| Feature | ShipStation | Route |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 84 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 116 |
| Categories | Shipping & FulfillmentInventory Management | Shipping & FulfillmentE-commerce Platforms |
Understanding the Differences
Both ShipStation and Route solve similar problems, but they approach them differently.ShipStation positions itself as "e-commerce shipping software" while Routefocuses on "package tracking and protection". These differences matter depending on what you're trying to accomplish.
When to Choose ShipStation
ShipStation makes sense if you're looking for a comprehensive paid solution. With a score of 84/100, it's our top pick in this comparison.
When to Choose Route
Route is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
Route won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Route
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. ShipStation handles scale better in our testing.
We'd pick: ShipStation
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. ShipStation is built for organizations like yours.
We'd pick: ShipStation
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Route has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated ShipStation higher (84/100). But the community has upvoted Route more (116 votes). Pick your source of truth.
Key Takeaways
What ShipStation Does Better
- Higher overall score (84/100)
- Our recommendation for most use cases
Consider Route If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with ShipStation (84/100). But the honest answer is that "better" depends on your situation. ShipStation scores higher in our analysis, but Route might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is ShipStation or Route better?
Based on our analysis, ShipStation scores higher with 84/100. ShipStation ispaid while Route is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from ShipStation to Route easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do ShipStation and Route offer free trials?
Most software in this category offers free trials or free tiers. ShipStation is paid with potential trial.Route is freemium with a free tier. Visit their websites for current trial offers.