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ThingsBoard vs Ubidots: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ThingsBoard and Ubidots side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, ThingsBoard leads on a free plan. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 28 user reviews compared Pricing checked Nov 2, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

ThingsBoard

Open-source IoT platform for device management, data collection, processing, and visualization.

Best for you if:

  • • You want a free tier before you commit

Ubidots

Industrial IoT platform for predictive maintenance, efficiency, and digital transformation.

Best for you if:

  • • You want accelerates IoT deployment from months to weeks with intuitive tools
At a glance: ThingsBoard vs Ubidots
At a Glance
ThingsBoard ThingsBoard
Ubidots Ubidots
Starts at
Free plan
From $99/mo, billed monthly Professional plan
Category
IoT Platforms Cloud & Infrastructure
Analytics IoT Platforms
Rating
4.1/5 G2 4.1 · SourceForge 4.0 6 reviews 4.8/5 Capterra 4.9 · G2 4.5 22 reviews
Free plan
Yes No
Watch out for
n/a Enterprise features like SSO are add-ons

Choose ThingsBoard or Ubidots?

ThingsBoard

Choose ThingsBoard if

  • You want a free tier before you commit
  • You want open-source with a community edition available
  • You want highly scalable and fault-tolerant due to microservices architecture
  • You work in IoT platforms, not analytics
Ubidots

Choose Ubidots if

  • You want accelerates IoT deployment from months to weeks with intuitive tools
  • You want offers extensive integration options for various IoT devices and existing systems
  • You work in analytics, not IoT platforms

In-Depth Analysis

ThingsBoard ThingsBoard

Open-source IoT platform for device management, data collection, processing, and visualization.

Fair value

The Community Edition offers a generous free option for basic needs.

Strengths

  • Pro: Open-source with a community edition available.
  • Pro: Highly scalable and fault-tolerant due to microservices architecture.
  • Pro: Supports a wide range of industry-standard IoT protocols.
  • Pro: Flexible deployment options (cloud, on-premises, self-managed, managed).
  • Pro: Comprehensive features for device management, data processing, and visualization.

Weaknesses

  • Con: Advanced features like white-labeling and enhanced RBAC are only available in paid editions.
  • Con: Self-managed deployments require technical expertise for setup and maintenance.
  • Con: Pricing for Professional Edition and Cloud is not explicitly listed on the public pages.

Key features

Device and Asset Management Data Collection and Visualization (Telemetry) Real-time IoT Dashboards with customizable widgets Rule Engine for data processing and event-based actions Microservices Architecture for scalability and fault-tolerance Support for MQTT, CoAP, HTTP, NB IoT, LoRaWAN, SigFox, LwM2M protocols

Ubidots Ubidots

Industrial IoT platform for predictive maintenance, efficiency, and digital transformation.

Good value

Ubidots' Professional tier at $99/month offers a fair entry point for small to medium-sized IoT deployments, especially given the included devices and data points.

Watch out

Enterprise features like SSO are add-ons

Strengths

  • Pro: Accelerates IoT deployment from months to weeks with intuitive tools.
  • Pro: Offers extensive integration options for various IoT devices and existing systems.
  • Pro: Provides powerful data visualization and analytics without coding.
  • Pro: Supports advanced features like predictive maintenance and energy management.
  • Pro: Flexible pricing plans and custom solutions for different business needs.

Weaknesses

  • Con: Pricing for higher tiers (Industrial, Enterprise) requires contacting sales for a quote, lacking transparency.
  • Con: Some advanced features and add-ons come at an additional cost.

Key features

Codeless visualizations Smart alerts (SMS, email, webhooks, voice calls) Scheduled reports Data analytics HTTP and MQTT connectors 60+ IoT integrations

Plans and prices: ThingsBoard vs Ubidots

Plans and prices of ThingsBoard and Ubidots, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
ThingsBoard
  • Community Edition: Free
  • Cloud: Custom pricing
  • Professional Edition: Custom pricing
thingsboard.io read Sep 29, 2026
Ubidots
  • Professional: $99/mo, billed monthly
  • Industrial: Custom pricing
  • Enterprise: Custom pricing
ubidots.com/pricing read Nov 2, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ThingsBoard pricing and Ubidots pricing.

Key Takeaways

ThingsBoard

  • Has a free plan

Ubidots

  • Choose if you want industrial IoT platform for predictive maintenance, efficiency, and digital transformation

What the data shows

On the data below, ThingsBoard leads on a free plan. We do not name an overall winner for this pair.

  • User ratings rest on too few reviews to rank (4.1/5 from 6 reviews for ThingsBoard, 4.8/5 from 22 reviews for Ubidots; we compare ratings only above 20 reviews on both sides).
  • Ubidots starts at $99/mo, billed monthly; ThingsBoard has no public paid plan price on file.
  • Only ThingsBoard has a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do ThingsBoard and Ubidots compare in 2026?

On the data below, ThingsBoard leads on a free plan. We do not name an overall winner for this pair. User ratings rest on too few reviews to rank (4.1/5 from 6 reviews for ThingsBoard, 4.8/5 from 22 reviews for Ubidots; we compare ratings only above 20 reviews on both sides). Ubidots starts at $99/mo, billed monthly; ThingsBoard has no public paid plan price on file. Only ThingsBoard has a free plan.

What are ThingsBoard and Ubidots used for?

ThingsBoard: Open-source IoT platform for device management, data collection, processing, and visualization. Ubidots: Industrial IoT platform for predictive maintenance, efficiency, and digital transformation.

What does ThingsBoard cost vs Ubidots?

ThingsBoard has no public paid-plan price on file. Ubidots's cheapest paid plan is Professional at $99/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.

What's the main difference between ThingsBoard and Ubidots?

ThingsBoard's main strength: open-source with a community edition available. Ubidots's main strength: accelerates IoT deployment from months to weeks with intuitive tools.

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