Upfluence vs FirstPromoter: Which Should You Choose in 2026?
Choosing between Upfluence and FirstPromoter comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Upfluence
AI-powered platform for influencer and affiliate marketing, streamlining campaigns from discovery to payment.
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.3/10)
- • You need influencer marketing features specifically
- • AI-powered platform for influencer and affiliate marketing.
- • Automates creator discovery, outreach, campaign management, and payments.
FirstPromoter
Simplify affiliate marketing to amplify growth for subscription businesses.
Best for you if:
- • You need affiliate marketing features specifically
- • Affiliate marketing software for subscription businesses.
- • Automates affiliate management, tracking, and payouts.
| At a Glance |  FirstPromoter | |
|---|---|---|
Price | Paid | Paid |
Best For | Influencer Marketing | Affiliate Marketing |
Rating | 86/100 | 83/100 |
| Feature | Upfluence | FirstPromoter |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 86 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Influencer MarketingAffiliate Marketing | Affiliate MarketingMarketing Automation |
Understanding the Differences
Both Upfluence and FirstPromoter solve similar problems, but they approach them differently.Upfluence positions itself as "ai-powered platform for influencer and affiliate marketing, streamlining campaigns from discovery to payment." while FirstPromoterfocuses on "simplify affiliate marketing to amplify growth for subscription businesses.". These differences matter depending on what you're trying to accomplish.
When to Choose Upfluence
Upfluence makes sense if you're looking for a comprehensive paid solution. With a score of 86/100, it's our top pick in this comparison.
When to Choose FirstPromoter
FirstPromoter is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: FirstPromoter
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Upfluence handles scale better in our testing.
We'd pick: Upfluence
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Upfluence is built for organizations like yours.
We'd pick: Upfluence
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Upfluence—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Upfluence higher (86/100). But the community has upvoted FirstPromoter more (0 votes). Pick your source of truth.
Key Takeaways
What Upfluence Does Better
- Higher overall score (86/100)
- Our recommendation for most use cases
Consider FirstPromoter If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Upfluence (86/100). But the honest answer is that "better" depends on your situation. Upfluence scores higher in our analysis, but FirstPromoter might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Upfluence or FirstPromoter better?
Based on our analysis, Upfluence scores higher with 86/100. Upfluence ispaid while FirstPromoter is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Upfluence to FirstPromoter easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Upfluence and FirstPromoter offer free trials?
Most software in this category offers free trials or free tiers. Upfluence is paid with potential trial.FirstPromoter is paid with potential trial. Visit their websites for current trial offers.