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Optimize hotel operations, communication, and guest satisfaction for luxury properties.

Paid plans only Visit Website
Reviews on G2 Capterra
26 reviews tracked

The Bottom Line

Price
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Key facts

  • Optimizes hotel operations, housekeeping, and guest communication.
  • Designed for high-end, luxury, and multi-outlet hotels.
  • Provides operational insights and tools for management and ownership groups.

Pros

  • Significantly improves on-property communication and efficiency
  • Enhances guest satisfaction by ensuring quick issue resolution
  • Reduces operating costs and optimizes labor management
  • Provides clear, forward-looking insights for management and ownership groups
  • Specifically tailored for the complex needs of luxury hotels

Cons

  • No free trial or free tier publicly advertised
  • Primarily focused on luxury and high-end hotels, potentially over-featured for smaller establishments

What is ALICE?

Alice is a comprehensive hotel operations software designed to enhance efficiency and guest experience in high-end, luxury, and multi-outlet hotels. It provides a five-star project management solution specifically tailored to the unique demands of these establishments, optimizing real-time communication, operational efficiency, and cost savings across various departments. The platform offers specialized modules for housekeeping, service delivery, guest services, and guest messaging, ensuring that all aspects of hotel operations are streamlined. For management and ownership groups, Alice provides critical insights into portfolio performance, enabling benchmarking, preventing internal disconnects, and optimizing labor costs. It helps hotels deliver luxury service with fewer resources, improve guest satisfaction by quickly addressing issues, and drive profits through better operational control and strategic planning.

Available on: Web

Ratings Across the Web

4.3 (26 reviews)

ALICE holds an aggregate rating of 4.3 out of 5 from 26 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Housekeeping management for increased staff productivity and room insights
  • Service delivery coordination for consistent guest and team request fulfillment
  • Guest services personalization and scaling for front desk operations
  • Real-time guest messaging for preferred communication
  • Enterprise Dashboards for visualizing custom data on web and mobile
  • PerfectWage™ for competitive wage information by position
  • Enterprise Asset Management for tracking and monitoring assets
  • PerfectLabor™ for optimizing staffing and scheduling

Pricing

Paid

ALICE offers paid plans. Visit their website for current pricing details.

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ALICE by the numbers

ALICE compared with 54 Hotel Management tools on Toolradar, as of Nov 2026
Metric ALICE Peer median Position (1 is best)
Free plan No 17% have one n/a
Listed as an alternative to 5 tools 5 #26 of 54 (joint)
User rating 4.3/5 (across the web, 26 ratings) 4.4/5 #15 of 23 (joint) tools with 20+ reviews

Listed as an alternative to: #26 on 2026-10-16 to #26 on 2026-11-02 (rank among 54 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Hotel Management data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “ALICE by the numbers”, Nov 2026.

Reviews

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4.3/5

Across 26 verified user reviews on Capterra, G2

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ALICE FAQ

How does Alice specifically help luxury hotels manage complex multi-outlet operations?

Alice is designed as a five-star project management solution that optimizes real-time communication and efficiency across various departments, including housekeeping, service delivery, and guest services. This integrated approach ensures seamless coordination and resource allocation, which is crucial for the intricate demands of multi-outlet luxury properties.

Can Alice integrate with existing property management systems (PMS) to streamline data flow?

While the specific integration capabilities are not detailed, Alice is positioned as an essential tool for modern hotels, implying a need for compatibility with existing hotel technology stacks. Its ability to provide consolidated revenue data and operational insights suggests it can either integrate or work alongside other financial and operational systems.

What kind of data does the Enterprise Dashboard provide to ownership groups for maximizing asset ROI?

The Enterprise Dashboard automates the visualization of custom data, offering forward-looking visibility into portfolio performance. This allows ownership groups to identify obstacles to profit maximization, benchmark performance across properties, and make informed decisions regarding investments and management company performance.

How does PerfectLabor™ ensure 100% perfect labor costs, especially concerning contract labor?

PerfectLabor™ is an innovative tool designed to increase profits and maximize staffing efficiency through effective scheduling. It helps management groups deliver 100% perfect labor costs by optimizing staffing levels and potentially integrating contract labor management, preventing costly mistakes from internal disconnects.

Beyond operational efficiency, how does Alice contribute to increasing a hotel's Net Promoter Score (NPS)?

Alice contributes to a higher NPS by ensuring all hotel activities are completed efficiently and issues are addressed quickly and correctly. This leads to better operating margins, improved payroll and inventory control, and a superior administrative operation, all of which enhance the overall guest experience and satisfaction.

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