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AppFolio Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Reviews onG2Capterra
3 plans tracked·Updated May 2026

Is AppFolio worth the price?

60/10

AppFolio's 'Contact us' pricing across all tiers makes it impossible to assess fairness directly.

This opaque pricing model is generally expensive as it often implies custom, higher-end solutions. It's best for larger property management companies or enterprises that require a comprehensive, integrated platform and are prepared for significant investment.

Pricing Plans

Free Trial

Core

Contact us

  • Property Accounting & Reports
  • End-to-End Marketing & Leasing
  • Work Order Management
  • Inspections & Unit Turns
  • Mobility & Convenience
  • Integrated Communication
  • AppFolio Stack™ Standard Integrations
  • Realm-X Assistant & Messages
  • Purchase Orders & Inventory Tracking
  • Standard Support

Plus

Contact us

  • Everything in Core
  • Affordable Housing Capabilities
  • Student Housing Capabilities
  • Advanced Budgeting & Accounting
  • Advanced Data Analysis
  • Custom Fields
  • Realm-X Flows
  • AppFolio Stack™ Premium Integrations
  • Scale & Control
  • AppFolio API (read only)
  • Enhanced Support
  • Maintenance Scheduling & Billing

Max

Contact us

  • Everything in Plus
  • Leasing CRM
  • Leasing Signals
  • AppFolio API (read/write)
  • Dedicated Customer Success Management

Hidden Costs & Gotchas

Opaque 'Contact us' pricing

Potential high implementation fees

Add-on costs for specific modules

Minimum unit count requirements

Premium support tiers likely extra

Which Plan Do You Need?

Large property management firms

Companies needing advanced integrations

Enterprises seeking comprehensive solutions

How AppFolio Compares to Competitors

Compared to Buildium, which starts around $50/month for basic plans, and Propertyware, which also uses custom pricing but is known for enterprise solutions, AppFolio's 'Contact us' approach suggests a higher price point. While offering extensive features, its lack of transparent pricing makes it less accessible than competitors with published entry-level costs.

AppFolio Pricing FAQ

How much does AppFolio cost?

AppFolio uses custom pricing. Contact AppFolio directly for a quote based on your team size and requirements.

Does AppFolio have a free plan?

AppFolio does not offer a permanent free plan. However, a free trial is available.

Does AppFolio offer a free trial?

Yes, AppFolio offers a free trial. No credit card is typically required to start the trial, though this may vary.

Is there a cheaper alternative to AppFolio?

Yes. Popular alternatives to AppFolio include Pocomos, Property Inspect, Frontdesk Anywhere. Free alternatives include Pocomos. Compare them side-by-side on Toolradar.

Cheaper alternatives to AppFolio

1 of 3 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.