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AskNicely

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Unlock customer retention, revenue, and online reviews through real-time feedback and team empowerment.

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Reviews onG2Capterra
1150 reviews tracked·3 press mentions

The Bottom Line

Entry price

Paid plans only

Biggest pro

Engaging, conversational surveys lead to higher response rates and richer insights.

Biggest con

No explicit mention of a free tier or transparent pricing on the website.

TL;DR - AskNicely

  • Collects real-time customer feedback via conversational surveys.
  • Analyzes feedback with AI to provide actionable insights for all teams.
  • Empowers frontline staff to improve CX, driving retention and referrals.
Pricing: Paid only
Best for: Enterprises & pros
4.7/5 across review platforms

What is AskNicely?

Editorial review
AskNicely is a customer experience software designed to help businesses collect, analyze, and act on customer feedback in real-time. It provides tools for creating engaging, conversational surveys across multiple channels (email, SMS, in-app, in-store) to gather qualitative insights efficiently. The platform aims to streamline feedback management, making CX data accessible and actionable for all team members, from executives to frontline staff. The software focuses on driving 'earned growth' by improving customer retention and generating referrals. It offers robust analytics, including AI-powered text analysis for sentiment and theme identification, and performance leaderboards to motivate teams. AskNicely integrates with existing CRMs and other tools, enabling automated follow-ups and workflow automation to close the loop with customers faster and ensure consistent service quality across multiple locations.

Available on: Web

Pros & Cons

Pros

  • Engaging, conversational surveys lead to higher response rates and richer insights.
  • Real-time feedback and analytics enable quick action and continuous improvement.
  • Empowers frontline teams with actionable data and motivation.
  • Integrates with existing CRMs and other tools for seamless workflows.
  • Helps standardize customer experience across multiple locations.

Cons

  • No explicit mention of a free tier or transparent pricing on the website.
  • Requires integration with existing systems for full benefit, which might have setup overhead.

Ratings Across the Web

4.7(1,150 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Multi-channel feedback collection (email, SMS, in-app, in-store)Conversational, AI-powered survey builder (NPS, CSAT, 5-star)Real-time CX dashboards and performance leaderboardsAI text analysis for sentiment and theme identificationWorkflow automation for feedback response and follow-ups

Pricing Plans

Pricing checked Jun 15, 2026

Learn

Contact us

  • Unlimited users
  • From 500 responses; price scales with response volume
  • AI powered surveys
  • Automated workflows
  • Reports and leaderboards
  • Email & SMS surveys
  • AI-powered dynamic surveys
  • QR code surveys

Grow

Contact us

  • Everything in Learn
  • AI Insight reports
  • Real-time TV display
  • Integrate Slack and Microsoft Teams
  • Assign feedback response
  • Request reviews
  • AI suggested responses
  • Google review manager

Transform

Contact us

  • Everything in Grow
  • In app surveys
  • White label surveys
  • Unlimited API data extraction
  • Set CX goals & recognize achievements
  • Team huddles
  • Frontline coaching
  • Reputation management (Optional Add-on)

Reviews

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4.7/5

Across 1,150 verified user reviews on G2, Capterra

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AskNicely FAQ

How does AskNicely help multi-location service businesses maintain consistent customer experience across all branches?

AskNicely provides real-time insights accessible to everyone from head office to individual customer-facing employees, ensuring a unified approach to feedback collection. It allows for the identification of improvement areas at both local and global levels, helping standardize customer feedback and improve CX everywhere.

What types of surveys can be created with AskNicely's survey builder, and what customization options are available?

The survey builder allows for the creation of NPS, CSAT, and 5-star surveys using expert templates or custom designs. Users can add logic and branching for a smooth experience, and customize branding, logos, and color schemes to match their company's identity.

How does NiceAI™ assist in improving customer experience for businesses?

NiceAI™ helps identify specific focus areas to maximize customer experience at every location. It allows businesses to instantly spot areas for improvement or positive reinforcement, contributing to a better overall customer journey.

What methods does AskNicely use to collect customer feedback across different channels?

AskNicely collects feedback through multiple channels including email, SMS, embedded surveys on websites, mobile apps, or in-store kiosks. It also supports triggering batch requests from a user's own domain and sending automated follow-ups to increase response rates.

How does the AI text analysis feature in AskNicely help in understanding customer feedback?

The AI text analysis uses natural language processing (NLP) to identify themes and sentiment from customer feedback, grouping data by sentiment to highlight what customers care about most. This allows businesses to understand how customer preferences evolve over time without manual analysis.

Can AskNicely integrate with existing CRM systems and other tools?

Yes, AskNicely is designed to integrate with current workflows and tech stacks, offering over 100 integrations. This enables personalized follow-ups in workflows by connecting with CRM systems and other relevant tools.

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