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Tracked since2026
0 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Empowers non-technical teams to deploy wallet campaigns quickly without coding.
Biggest con
Pricing is not publicly disclosed and likely requires an enterprise contract.
TL;DR - Badge
- Create and launch dynamic wallet passes (loyalty, gift cards, tickets, memberships) with a no-code interface.
- Engage customers through native push notifications, geofenced offers, and real-time pass updates.
- Integrate with existing systems via APIs and embed wallet capabilities into third-party platforms via a white-label SDK.
Pricing: Paid only
Best for: Enterprises & pros
What is Badge?
Badge is a platform that enables businesses to design, deploy, and measure interactive customer experiences within Apple Wallet and Google Wallet. It provides a no-code interface for marketers to create dynamic passes (loyalty, gift cards, tickets, memberships) and a unified API layer for developers to integrate wallet capabilities with existing systems like CRM, CDP, POS, and mobile apps. The platform supports real-time updates, push notifications, geofenced offers, and detailed analytics to optimize campaign performance and ROI.
Targeting enterprises across retail, financial services, travel, hospitality, sports, and entertainment, Badge turns mobile wallets into a persistent, owned customer touchpoint. Its embeddable SDK allows platforms to white-label wallet functionality, and its infrastructure handles cross-platform consistency across Apple, Google, and Samsung wallets with enterprise-grade security and SOC 2 compliance.
Pros & Cons
Pros
- Empowers non-technical teams to deploy wallet campaigns quickly without coding.
- Provides a single API that abstracts differences between Apple, Google, and Samsung Wallet.
- Offers measurable ROI tracking (purchase frequency, basket size, redemption rate) to optimize campaigns.
Cons
- Pricing is not publicly disclosed and likely requires an enterprise contract.
- Full value depends on widespread customer adoption of Apple Wallet and Google Wallet.
Key Features
No-code pass builder for Apple Wallet and Google WalletUnified API for Apple, Google, and Samsung WalletNative push notifications and geofenced messagingLive pass updates (balance, status, offers) without reissuingIntegration with CRM, CDP, POS, and loyalty platformsEmbeddable SDK for white-label wallet experiencesReal-time analytics on installs, updates, messages, and redemptionsEnterprise security: end-to-end encryption, SOC 2 Type 2, GDPR readiness
Pricing
Paid
Badge offers paid plans. Visit their website for current pricing details.
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Badge FAQ
Which types of passes can I create with Badge?
Badge supports loyalty cards, gift cards, offers/coupons, tickets, boarding passes, memberships, and season passes. The no-code UI allows marketers to configure pass layouts and data fields without engineering involvement.
How does Badge handle cross-platform wallet differences?
Badge provides a parity layer that normalizes behavior across Apple Wallet, Google Wallet, and Samsung Wallet. This ensures consistent functionality (e.g., push notifications, live updates, location triggers) even though each platform’s APIs and feature sets differ.
Can Badge be embedded as a white-label solution in my existing platform?
Yes. Badge offers an embeddable SDK that lets you expose wallet issuing, updates, and messaging within your own product with full design control and a white-labeled interface. It is designed for platforms serving downstream merchants.
What kind of real-time messaging does Badge support?
Badge supports native push notifications that appear on the customer’s lock screen (via Apple Wallet and Google Wallet). These can be triggered by events, status changes, location (geofenced offers near a store or event), or time-based conditions.
How does Badge integrate with my existing CRM or loyalty system?
Badge connects to your systems through its REST APIs. It can sync identity, balance, status, and eligibility from your CRM, CDP, POS, or loyalty platform to keep wallet passes aligned with your source-of-truth data in real time.
What analytics does Badge provide for wallet campaigns?
Badge measures installs, pass updates, message delivery, geofence triggers, and redemption rates. It tracks metrics like incremental purchase frequency, average order value, customer lifetime value, and enrollment rates to help optimize campaign ROI.
Is Badge compliant with enterprise security requirements?
Yes. Badge is SOC 2 Type 2 certified, uses end-to-end encryption, and is GDPR ready. It also leverages native wallet security protections from Apple and Google, and its infrastructure is built for high-throughput and uptime.
Which industries is Badge best suited for?
Badge is used across retail & commerce, financial services & fintech, travel & hospitality, and sports & entertainment. Specific use cases include loyalty programs, gift cards, card-linked offers, account notifications, ticket management, boarding passes, and fan engagement programs.
Source: trybadge.com