
17 mentions across press, blogs, and newsletters
Data platforms have moved from static, disconnected systems to integrated environments where analytics and real-time data actively support decisions as operations unfold.
PayPal completed a historic migration of over 4,000 databases from Oracle to Google Cloud, cutting costs by 50 percent and establishing the infrastructure for generative AI applicat
AI agents introduce probabilistic decision
Big-data streaming company Confluent Inc. is beefing up its Confluent Intelligence platform to help artificial intelligence agents dig up more accurate data-based insights. Its new additions include Streaming Agents, which use the Agent2Agent protocol to connect with specialized external AI agent
Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
Google Search Console's Page Indexing report has lost all historical data prior to December 15, leaving SEO professionals without critical baseline metrics for diagnosing indexing i
With all the real promise and unrealistic hype around agentic AI, it’s understandable to forget a foundational truth: AI is built on data. No data, no agents. This past week has seen more evidence of exactly how tightly that connection is made. Google says enterprise teams trying to build agenti
<img alt="How to use GA4 and Looker Studio for smarter PPC reporting in 2026" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/How-to-use-GA4-and-Looker-Studio-for-smarter-PPC-reporting-in-2026.png" style="margin-bottom
Kana exits stealth with $15 million in seed funding from Benchmark and Accel, offering autonomous AI agents for marketers that optimize campaigns, manage budgets, and coordinate acr
The technology uses fiber-optic sensors to capture data about real-time activity and strain on power lines.
Google Ads now lets advertisers connect external data to conversions, improving
Google's Gemini AI is transforming Google Sheets by letting users generate formulas through natural language, eliminating the steep learning curve that has long frustrated spreadshe
Learn how to use free website analytics tools for effective traffic monitoring, understand key metrics, and turn visitor data into actionable insights to grow your site.
Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention limits to fixing data sampling.
Anthropic recently launched 11 Claude Cowork plugins, expanding its AI assistant into workplace software used across sales, marketing, legal, financ
Anthropic recently launched 11 Claude Cowork plugins, expanding its AI assistant into workplace software used across sales, marketing, legal, financ
Experian has launched a direct integration between its Aperture Data Studio and Snowflake's AI Data Cloud, enabling native data quality, enrichment, and validation within Snowflake—e