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Chargebee Retention tracks three outcomes: 'canceled' (customer proceeds with cancellation), 'deflected' (customer chooses an offer that delays or changes their cancellation intent, like a pause or discount, but doesn't fully commit to staying), and 'saved' (customer fully reverses their cancellation decision and commits to continuing their subscription).
While Chargebee Retention explicitly lists integrations with popular billing platforms like Chargebee, Recurly, and Stripe, its use of webhooks and Segment integration for passing event data suggests a capability to integrate with other systems, including potentially custom-built ones, by leveraging these generic data transfer mechanisms.
Offers can include discounts, pauses, plan changes, or alternative solutions. These are dynamically targeted based on customer attributes such as LTV, tenure, usage, and other segmentation parameters. The platform supports randomized, rules-based, or ML-based (Smart Targeting) tests to determine the most effective offers for different customer segments.
When a customer accepts an offer, Chargebee Retention can trigger various save intervention workflows. These can include automatically updating their subscription status in the billing system, provisioning access to new features, notifying customer success teams for follow-up, or initiating specific marketing campaigns tailored to their new status, all through its integration capabilities.
Retained Revenue Reporting goes beyond simple save and deflection counts by quantifying the actual monetary impact of your retention efforts. It assesses the true value of a saved customer, allowing businesses to understand the direct revenue contribution from their retention strategies and measure ROI, rather than just the volume of customers retained.
Source: chargebee.com