Elevar
UnclaimedPowering conversion tracking for D2C brands with server-side data accuracy and marketing channel integrations.
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What is Elevar?
Elevar (real-time analytics): Powering conversion tracking for D2C brands with server-side data accuracy and marketing channel integrations. Elevar is a conversion tracking platform designed for D2C (Direct-to-Consumer) brands, marketers, and analysts. It addresses the challenges of data loss due to privacy changes (iOS, browsers, consent requirements), unreliable native platform integrations, and incomplete server-side tracking. Key capabilities: Server-side tracking to 50+ marketing channels (Meta CAPI, Google Ads, GA4, TikTok), Session Enrichment for Klaviyo flow performance boost, Automated customer journey tracking with 99% conversion accuracy, Collection of Product & Order Data, Customer Data, and Attribution Data, Privacy-enabled data layer with consent mode integration (OneTrust, Cookiebot). Elevar ships a free plan plus paid tiers that unlock as usage grows. Buyers most often compare Elevar against Singular, AppsFlyer, Adjust.
TL;DR - Elevar
- Ensures near 100% accurate server-side conversion tracking for D2C brands.
- Integrates with over 50 marketing channels including Meta, Google, and TikTok.
- Provides a robust, privacy-enabled data layer and real-time performance monitoring.
Pricing: Free plan available
Best for: Growing teams
Pros & Cons
Pros
- Significantly improves conversion data accuracy and reliability.
- Addresses data loss issues from privacy changes and ad blockers.
- Streamlines data collection and sending to multiple marketing channels.
- Offers real-time monitoring to quickly identify and resolve tracking issues.
- Enhances marketing platform performance with high-quality first-party data.
Cons
- Pricing can become substantial for businesses with higher order volumes.
- Requires some technical understanding for optimal setup and customization, though expert services are available.
- Reliance on add-ons for expert installation and ongoing support can increase overall cost.
Ratings Across the Web
5(3 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Server-side tracking to 50+ marketing channels (Meta CAPI, Google Ads, GA4, TikTok)Session Enrichment for Klaviyo flow performance boostAutomated customer journey tracking with 99% conversion accuracyCollection of Product & Order Data, Customer Data, and Attribution DataPrivacy-enabled data layer with consent mode integration (OneTrust, Cookiebot)Real-time event monitoring and conversion accuracy monitoringUser Identity Graph for recognizing returning anonymous usersPre-Built Tag library for client-side tracking in Google Tag Manager
Pricing Plans
Free TrialStarter
$0/month
- Connect your eCommerce Store
- Shopify / Shopify Plus
- Collect Data
- Visual Event Builder Chrome Extension to add event tracking for Google Analytics and GA4.
- Data Layer for GTM
- Shopify Notifications (Webhooks)
- First-Party Data
- Subscription Apps
- Post-Purchase Apps
- Global Checkouts
- Send Data
- Google Tag Manager Destinations
- Server-Side Destinations
- Monitor Your Data
- Conversion Accuracy Monitoring
- Web Container Errors
- Server Event Logs
- Attribution Feed
- Real-Time Reporting
- Email Alerts
- Identity Graph
- Marketing Parameters
- Consent Aware
- Customer Parameters
- Cookie and User ID Extensions
- Data Privacy Consent Mode
- Consent for Server-Side
- Onboarding Call (one)
- Tech Support Response 24 hours
- 100 orders/month
Essentials
$200/month
- Data Layer
- Server-Side Tracking
- Tracking Guarantee
- User Identity Graph
- 1,000 Orders/month
- Tech Support Response 12 hours
Growth
$450/month
- Data Layer
- Server-Side Tracking
- Tracking Guarantee
- User Identity Graph
- 10,000 Orders/month
- Tech Support Response 12 hours
Business
$950/month
- Data Layer
- Server-Side Tracking
- Tracking Guarantee
- User Identity Graph
- 50,000 Orders/month
- Tech Support Response 6 hours
About Elevar
By Toolradar Team·
Elevar is a conversion tracking platform designed for D2C (Direct-to-Consumer) brands, marketers, and analysts. It addresses the challenges of data loss due to privacy changes (iOS, browsers, consent requirements), unreliable native platform integrations, and incomplete server-side tracking. Elevar ensures near 100% conversion accuracy by collecting and sending high-quality, first-party data server-side to over 50 marketing channels, including Facebook, TikTok, Google Ads, and GA4. It also boosts Klaviyo flow performance through Session Enrichment.
The platform provides a robust, privacy-enabled data layer that captures user behavior, marketing attribution data, customer data, and consent mode status. This data powers server-side tracking to Conversion APIs or client-side tracking via a pre-built tag library for Google Tag Manager. Elevar offers real-time event monitoring, conversion accuracy monitoring, and integrates with various e-commerce platforms like Shopify, Magento, and WooCommerce, as well as subscription and post-purchase apps, ensuring comprehensive data collection and reliable attribution.
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Elevar FAQ
How does Elevar address data loss concerns due to privacy changes like iOS updates, browser restrictions, and consent requirements?
Elevar utilizes server-side tracking to ensure 100% of conversions are tracked and delivered to marketing channels, mitigating data loss from privacy changes. It also integrates with consent providers like OneTrust, Cookiebot, and Pandectes to respect user privacy choices and comply with regulations like GDPR and CCPA for both client-side and server-side tracking.
What specific types of data does Elevar collect and how is it used to enhance marketing efforts?
Elevar collects three main types of data: Product & Order Data (SKU, price, revenue, transaction IDs), Customer Data (email, user ID, phone, addresses), and Attribution Data (click IDs, cookie values, UTM parameters). This data is used to provide a comprehensive view of customer journeys, improve conversion accuracy, and send high-quality signals to ad platforms for better performance.
Can Elevar help improve the performance of Klaviyo flows, and if so, by how much?
Yes, Elevar can boost Klaviyo flow performance by 2-3x through its Session Enrichment feature. By leveraging Session Enrichment and Klaviyo's server-side integration, customers typically see a 50% or greater increase in product view and add-to-cart events.
What is the 'User Identity Graph' mentioned in the pricing plans, and how does it benefit users?
The User Identity Graph allows for the creation of a first-party User ID, which helps recognize returning anonymous users without relying solely on cookies. This provides a more reliable way to track user behavior and attribute conversions, especially in light of evolving privacy restrictions.
How does Elevar ensure the accuracy of conversion tracking and provide real-time insights into data performance?
Elevar offers real-time event monitoring and conversion accuracy monitoring, which compares data sent to each destination with the e-commerce platform. It also provides web container error detection, server event logs, and an attribution feed to give real-time first and last-touch conversion data with rich context.
What options are available for businesses using multiple stores or platforms beyond Shopify?
Elevar supports multi-store plans, allowing businesses to roll up all their stores into a single plan for international expansion or segmented tracking. While primarily integrated with Shopify, Elevar also supports other commerce platforms like Magento/Adobe, Salesforce Commerce Clouds, and WooCommerce through its API.
Source: getelevar.com