Gamesight

Gamesight provides a comprehensive platform and services for performance marketing in the PC and console gaming industry. It addresses the unique challenges of marketing games by offering robust measurement and attribution solutions, allowing marketers to track the true impact of their ad spend across various channels, including traditional advertising and influencer campaigns. The platform integrates data from major gaming storefronts and provides detailed reporting to optimize marketing budgets. Beyond measurement, Gamesight specializes in creator marketing, offering tools and expertise to identify, activate, and manage influencer campaigns at scale. It leverages a vast database of gaming content creators and proprietary algorithms to match games with the most effective influencers, ensuring campaigns drive conversions and measurable ROI. Gamesight supports the entire game lifecycle, from pre-launch audience understanding and playtesting to post-launch growth marketing and player engagement optimization. The platform is designed for game companies, publishers, and marketing agencies seeking to enhance their user acquisition, optimize marketing spend, and build sustainable growth for their titles. It handles billions of gaming data points daily, providing a single source of truth for performance marketing efforts and enabling data-driven decision-making.