Gamesight
UnclaimedPerformance marketing and creator activation platform for PC and console games.
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TL;DR - Gamesight
- Provides marketing measurement and attribution for PC and console games.
- Specializes in large-scale influencer and creator marketing campaigns.
- Offers data-driven insights to optimize ad spend and player acquisition.
Pricing: Paid only
Best for: Enterprises & pros
Pros & Cons
Pros
- Solves complex attribution challenges specific to PC and console gaming.
- Extensive database and advanced analytics for effective creator marketing.
- Provides a unified view of marketing performance across diverse channels.
- Offers enterprise-grade security and privacy features.
- Enables significant cost per acquisition (CPA) reductions through optimization.
Cons
- Specific pricing details are not publicly available, requiring a demo request.
- Creator-led playtesting is currently in early access, indicating limited availability.
- Requires integration with existing marketing and game platforms.
Key Features
Measurement and Attribution for PC and Console GamesInfluencer Activations and Campaign ManagementCreator Programs for Long-Term EngagementCreator-Led Playtesting (Early Access)Proprietary Creator Discovery AlgorithmsSecure Game Key Seeding for CreatorsReal-time Marketing Performance DashboardsCross-Platform Reporting (Steam, Xbox, PlayStation, Nintendo Switch, Epic Games Store)
Pricing
Paid
Gamesight offers paid plans. Visit their website for current pricing details.
About Gamesight
By Toolradar Team·
Gamesight provides a comprehensive platform and services for performance marketing in the PC and console gaming industry. It addresses the unique challenges of marketing games by offering robust measurement and attribution solutions, allowing marketers to track the true impact of their ad spend across various channels, including traditional advertising and influencer campaigns. The platform integrates data from major gaming storefronts and provides detailed reporting to optimize marketing budgets.
Beyond measurement, Gamesight specializes in creator marketing, offering tools and expertise to identify, activate, and manage influencer campaigns at scale. It leverages a vast database of gaming content creators and proprietary algorithms to match games with the most effective influencers, ensuring campaigns drive conversions and measurable ROI. Gamesight supports the entire game lifecycle, from pre-launch audience understanding and playtesting to post-launch growth marketing and player engagement optimization.
The platform is designed for game companies, publishers, and marketing agencies seeking to enhance their user acquisition, optimize marketing spend, and build sustainable growth for their titles. It handles billions of gaming data points daily, providing a single source of truth for performance marketing efforts and enabling data-driven decision-making.
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Gamesight FAQ
How does Gamesight address the unique attribution challenges for PC and console games compared to mobile titles?
Gamesight is specifically engineered to overcome the fragmented data landscape of PC and console gaming. It provides robust attribution models that track player journeys across various storefronts like Steam, Xbox, PlayStation, Nintendo Switch, and Epic Games Store, linking marketing activities directly to installs, purchases, and in-game interactions, which is a significant differentiator from mobile-centric attribution solutions.
What kind of data points does Gamesight use to score and recommend creators for influencer campaigns?
Gamesight's proprietary algorithms analyze over 129 million gaming content creators based on deep metrics beyond just follower count and viewership. These include viewer retention, audience loyalty, platform influence across Twitch, YouTube, TikTok, and X, and historical conversion performance to ensure optimal creator selection for specific campaign goals.
Can Gamesight integrate with a company's existing data warehouse for deeper analytics and reporting?
Yes, Gamesight offers flexible enterprise features including direct integrations with existing data warehouses. This allows organizations to incorporate Gamesight's rich marketing performance data into their broader business intelligence systems for comprehensive analysis and reporting.
How does Gamesight ensure the security and privacy of marketing data, especially with regulations like GDPR and CCPA?
Gamesight is built with robust enterprise-grade security and privacy features. It is GDPR and CCPA compliant, SOC 2 Certified, and implements AES-256 encryption. The platform also includes consent management, data access and erasure capabilities, audit logging, and role-based access control to protect sensitive information.
What is the scope of Gamesight's fraud prevention suite, and how does it protect ad spend?
Gamesight's fraud prevention suite is designed to identify and mitigate ad fraud that can siphon away budget and skew optimization efforts. It provides tools to detect fraudulent activities before they impact user acquisition plans, ensuring that marketing investments are directed towards legitimate engagements and conversions.
Source: gamesight.io