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Granola

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The AI notepad that transforms raw meeting notes into actionable insights.

From $14/user/mo, billed monthly (free plan available)
Freemium Transcription AI Assistants Note-Taking Productivity
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Tracked since 2026

The Bottom Line

Price
From $14/user/mo, billed monthly (free plan available). Compare plans

Key facts

  • AI notepad that transcribes meetings without bots and enhances notes.
  • Transforms raw notes into structured insights, action items, and summaries.
  • Offers customizable templates and integrations for streamlined workflows.

Pros

  • Transcribes computer audio directly without requiring meeting bots.
  • Enhances raw notes with AI to extract key insights and action items.
  • Offers customizable templates for various meeting types.
  • Integrates with popular tools for seamless workflow.
  • Provides enterprise-grade security and admin controls for larger teams.

Cons

  • Limited meeting history and features in the free Basic plan.
  • Enterprise plan requires direct contact for pricing details.
Exclusive offer

New users get 100% off their first month with code TECHPRESSO Claim it on Granola.

What is Granola?

Granola is an AI-powered notepad designed to help individuals and teams, particularly product teams, get more value from their meetings. It transcribes computer audio directly, eliminating the need for invasive meeting bots, and allows users to take their own notes during calls. After a meeting, Granola uses advanced AI models to enhance these raw notes, extracting key themes, insights, action items, and even generating follow-up emails or summaries. The tool is particularly beneficial for product teams, enabling them to turn customer conversations into actionable product insights, validate roadmap decisions, and build a searchable library of user research. It integrates with popular tools like Notion, Slack, HubSpot, and Zapier, streamlining workflows and ensuring that insights are easily shared and acted upon across different departments. Granola aims to help users stay present in meetings while ensuring no critical information is missed, ultimately boosting productivity and decision-making.

Available on: Web, iOS, macOS

Data compiled by Toolradar Pricing checked · How we evaluate
Source granola.ai

Preview

Key Features

  • AI meeting notes and transcription
  • AI chat within and across meetings
  • Shared folders for collaboration
  • Customizable note templates
  • Multi-language support
  • Advanced AI thinking models
  • Integrations (Attio, Notion, Slack, HubSpot, Affinity, Zapier)
  • Centralized billing & user management

Pricing Plans

Pricing checked Oct 29, 2026. Source: granola.ai/pricing, read Oct 29, 2026

Granola plans and prices, checked October 2026
Plan Price Details
Basic

$0 / user per month

  • AI meeting notes
  • See limited meeting history
  • AI chat within and across meetings
+5 more
  • Shared folders for collaboration
  • Customized note templates
  • Multi-language support
  • Opt out of model training any time
  • Slack integration
Business

$14 / user per month

  • Everything in Basic, plus
  • Unlimited meeting notes and history
  • Access to advanced AI thinking models
+4 more
  • Integrations with Attio, Notion, HubSpot, Affinity and Zapier
  • Centralized billing & user management
  • MCP integration in all your apps
  • API access
Enterprise

$35 / user per month

  • Everything included in Business
  • Enterprise-grade security & admin controls
  • Single sign-on (SSO)
+7 more
  • Priority support and usage analytics
  • Admin controls for sharing and API access
  • Org-wide auto-deletion periods
  • Admin controls for meeting link sharing
  • Opt out of model training for everyone in your team
  • Org-wide notification that Granola is being used
  • Advanced integrations (e.g. Salesforce)
Calculate your cost View full pricing

Is Granola worth the price?

Good value

Granola's pricing is fair, offering a generous free Basic tier.

The Business tier at $14 per user per month provides good value for unlimited features, while the Enterprise tier at $35 per user per month is on the higher side but justified by advanced security and admin controls. This structure is best for individuals and small teams starting with the free tier, scaling to larger organizations needing enterprise features.

Hidden Costs & Gotchas

Salesforce and other advanced integrations only in Enterprise; API and MCP start with Business.

Full Granola pricing: every plan, hidden costs and alternatives

How Granola's pricing compares

Granola starts at $14/user/mo, billed monthly. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.

Granola
$14/user/mo, billed monthly
Fathom
$15/user/mo, billed yearly
Avoma
$19/seat/mo, billed yearly
Fireflies.ai
$10/seat/mo, billed yearly
Otter.ai
$8.33/user/mo, billed yearly
tl;dv
$18/seat/mo, billed yearly
Sembly AI
$10/mo flat, whole organisation, billed yearly

Entry paid plan, monthly price (billing term shown per row), in each tool's own currency. Pricing checked Oct 29, 2026.

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Granola by the numbers

Toolradar data: Granola's entry paid plan ($14/user/mo, billed monthly) ranks #11 of 28 (joint) for price among the Transcription tools with a verified entry price per user, where the median is $15/user/mo. As of Nov 2026.

Granola compared with 192 Transcription tools on Toolradar, as of Nov 2026
Metric Granola Peer median Position (1 is best)
Entry paid plan $14/user/mo, billed monthly $15/user/mo #11 of 28 (joint) tools priced per user, verified price
Free plan Yes 63% have one n/a
Listed as an alternative to 7 tools 1 #36 of 192 (joint)
Compare-page visits, last 30 days 21 visits 33 #49 of 58 (joint) tools with 20+ compare-page visits

Listed as an alternative to: #34 on 2026-10-16 to #36 on 2026-11-11 (rank among 192 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Transcription data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.

Cite this: Toolradar, “Granola by the numbers”, Nov 2026.

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Best Granola Alternatives

Top alternatives based on features, pricing, and user needs.

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Fathom logo
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Fireflies.ai Freemium

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Otter.ai Freemium

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4.4
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tl;dv Freemium

AI meeting recorder for sales and product

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Sembly AI Freemium

AI meeting assistant for teams

4.2
Sorinai logo
Sorinai Freemium

Transcribe, summarize, and automate notes for any meeting

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Granola alternatives 7+ tools ranked, pricing + verdict per pick Granola vs Fathom Head-to-head: features, pricing, who wins Granola vs Avoma Head-to-head: features, pricing, who wins Granola vs Fireflies.ai Head-to-head: features, pricing, who wins

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Granola FAQ

How does Granola help product teams turn customer conversations into actionable insights?

Granola is designed to help product teams get more value from meetings by transcribing computer audio directly and enhancing raw notes with AI. After a meeting, it extracts key themes, insights, and action items, enabling teams to validate roadmap decisions and build a searchable library of user research. This transforms customer conversations into actionable product insights that can be shared across departments.

How does Granola differ from Otter.ai in terms of meeting transcription?

Granola transcribes computer audio directly without requiring meeting bots, which is a key difference from competitors like Otter.ai that typically rely on bots to join and record meetings. This approach allows users to take their own notes during calls while the AI captures everything in the background. After the meeting, Granola enhances those raw notes with AI to extract insights and action items.

What limitations does the free Basic plan of Granola have?

The free Basic plan of Granola includes limited meeting history and limited features compared to paid plans. Users who need more meeting storage or advanced capabilities will need to upgrade to a paid plan. Enterprise pricing requires direct contact for details.

Which teams benefit most from using Granola?

Product teams benefit most from using Granola because it helps them turn customer conversations into actionable product insights, validate roadmap decisions, and build a searchable library of user research. The tool is also useful for any team that wants to stay present in meetings while ensuring no critical information is missed. Its integrations with tools like Notion and Slack make it easy to share insights across departments.

Does Granola include a free tier?

Yes, Granola includes a free Basic plan that offers limited meeting history and features. Paid plans are available for users who need more usage and advanced capabilities. Enterprise pricing is available upon direct contact.

Can Granola generate follow-up emails or summaries after a meeting?

Yes, Granola can generate follow-up emails and summaries after a meeting. After a call, its AI enhances raw notes to extract key themes, insights, and action items, and it can create follow-up emails or summaries based on that content. This helps users act on meeting outcomes without manual effort.

Which tools does Granola integrate with to streamline workflows?

Granola integrates with popular tools including Notion, Slack, HubSpot, and Zapier. These integrations allow users to easily share meeting insights and action items across different departments, ensuring that valuable information is acted upon. The integrations help streamline workflows by connecting Granola with existing productivity and CRM systems.

How does Granola allow users to take notes during calls without missing information?

Granola transcribes computer audio directly, so users can take their own notes during calls while the AI captures the full conversation in the background. After the meeting, Granola enhances those raw notes with AI to extract key themes, insights, and action items. This ensures that no critical information is missed, even if the user's own notes are incomplete.

How does Granola pricing compare with other Transcription tools?

Granola's entry paid plan ($14/user/mo, billed monthly) ranks #11 of 28 (joint) for price among the Transcription tools with a verified entry price per user, where the median is $15/user/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Nov 2026.

Does Granola have a promo code or discount code?

As of November 9, 2026, Toolradar has no Granola promo code, coupon or discount code on file. It does list this Granola offer: First month free (source: https://partners.dub.co/granola, checked November 9, 2026). Granola's own pricing page (https://www.granola.ai/pricing, read October 29, 2026) also lists a free plan. Offers change, so confirm the terms at checkout.

Source: granola.ai

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