Lightspeed DMS
UnclaimedAll-in-one POS/CRM software tailored for marine, RV, golf, powersports, and OPE dealerships.
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TL;DR - Lightspeed DMS
- All-in-one DMS for specialized dealerships (marine, RV, powersports, etc.).
- Integrates sales, service, parts, and accounting for streamlined operations.
- Includes AI-powered email marketing and mobile app for enhanced efficiency and customer engagement.
Pricing: Paid only
Best for: Enterprises & pros
Pros & Cons
Pros
- Specialized for specific dealership types, addressing unique industry challenges.
- Comprehensive all-in-one solution reduces the need for multiple systems.
- AI-powered marketing tools simplify campaign creation and targeting.
- Mobile app enhances on-the-lot efficiency and customer service.
- Industry Benchmarks provide valuable competitive insights for pricing and profitability.
Cons
- No free trial or explicit pricing information available without a demo.
- Primarily focused on specific dealership verticals, potentially less suitable for other business types.
Key Features
Dealer Management System (DMS)AI-Powered Email Marketing with AI image generation and copy draftingMobile App for sales and service staffIndustry Benchmarks for performance comparisonSales module with F&I integrationsService module with advanced scheduling and repair order managementAccounting module with multi-store functionality and reportingCustomer Relationship Management (CRM) with automated follow-ups
Pricing
Paid
Lightspeed DMS offers paid plans. Visit their website for current pricing details.
About Lightspeed DMS
By Toolradar Team·
Lightspeed DMS is a comprehensive Dealer Management System designed to streamline operations for dealerships specializing in marine, RV, powersports, trailers, golf carts, and outdoor power equipment (OPE). It integrates various departments, including sales, service, parts, and accounting, into a single platform to enhance efficiency and profitability. The system helps manage complex multi-SKU purchases, optimize service workflows, track real-time inventory, and facilitate seamless communication across the dealership.
The platform includes Lightspeed EmailMarketing, an AI-powered tool that enables dealerships to create and send professional, on-brand email campaigns directly from their DMS. This marketing solution leverages customer data within Lightspeed to build targeted segments based on purchase history, service status, and unit type, ensuring relevant and timely communications. Additionally, the Lightspeed Mobile App provides on-the-go access to vital information for sales and service staff, improving customer interactions and operational speed. Lightspeed DMS also offers Industry Benchmarks to help dealerships compare their performance nationally and identify areas for improvement, ensuring competitive pricing and increased earnings.
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Lightspeed DMS FAQ
How does Lightspeed DMS simplify multi-SKU purchases for marine dealerships?
Lightspeed DMS simplifies multi-SKU purchases, such as a boat, trailer, motor, and accessories, by connecting every department within the dealership. This integration ensures that all components of a complex sale are managed cohesively, from inventory to service, preventing disjointed processes.
What specific AI capabilities are included in Lightspeed EmailMarketing?
Lightspeed EmailMarketing includes AI capabilities for drafting subject lines and body copy in seconds. It also features AI image generation to add eye-catching visuals to campaigns without requiring design expertise, streamlining the content creation process.
How does the Lightspeed Mobile App assist sales staff on a trailer lot, especially when units are far from workstations?
The Lightspeed Mobile App connects sales staff to the DMS via phone or tablet, allowing them to access vital information directly on the lot. This enables them to show units and provide instant details to customers, even when workstations are not nearby, significantly increasing closing rates.
What kind of data does Lightspeed EmailMarketing use to build smarter customer segments?
Lightspeed EmailMarketing leverages existing customer data within Lightspeed DMS to build smarter segments. This data includes purchase history, service status, unit type, and brand, allowing for highly targeted and relevant email campaigns.
How does Lightspeed DMS help golf cart dealers with competitive pricing?
Lightspeed DMS provides Industry Benchmarks as part of its Sales module. This feature allows golf cart dealers to compare their performance and profitability nationally, including unit pricing. By seeing what other dealers charge, they can confidently price their inventory competitively and increase earnings.
What is the primary benefit of the Lightspeed Parts Locator for dealerships?
The Lightspeed Parts Locator allows dealerships to access a vast network of 4,000 other dealers. If a specific part is not in stock, this feature enables them to quickly find another dealer who has it, reducing stockouts and improving customer service.
Source: lightspeeddms.com