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Rova AI Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Rova AI worth the price?

80/10

Rova AI's pricing structure appears fair, offering a generous free tier and competitive pricing for their PRO plans.

The two distinct PRO tiers ($29/month and $49/month) cater to different usage needs, specifically around execution minutes. This pricing is best for small to medium-sized teams looking for an autonomous AI testing solution.

Pricing Plans

FREE

$0/month

  • 1 User
  • 1 Project
  • Unlimited goal-based AI test creation
  • Reporting
  • Jira and Linear integrations

PRO

$29/month

  • All Free features
  • 10 Users
  • 3 Projects
  • Test suites & regression cycles
  • Advanced reports
  • Priority support

ENTERPRISE

Custom

  • All Pro features
  • Unlimited Users
  • Unlimited Projects
  • SSO Support
  • Custom integrations
  • Migrations and Support

FREE

$0/month

  • 1 User
  • 1 App
  • 20 execution minutes/month
  • Unlimited goal-based AI test creation
  • Reporting
  • Jira and Linear integrations

PRO

$49/month

  • All Free features
  • 10 Users
  • 3 Apps
  • 100 execution minutes/month
  • Test suites & regression cycles
  • Advanced reports
  • Priority support

ENTERPRISE

Custom

  • All Pro features
  • Unlimited Users
  • Unlimited Apps
  • Unlimited execution minutes
  • SSO
  • Custom integrations
  • Migrations
  • Support SLA

Hidden Costs & Gotchas

Overage fees for execution minutes on PRO plans

Potential high cost for custom Enterprise integrations

No annual discount mentioned, likely monthly billing only

Which Plan Do You Need?

Startups needing basic AI testing

SMBs with growing testing needs

Teams prioritizing AI test creation

How Rova AI Compares to Competitors

Compared to Testim.io, which starts around $500/month for basic plans, Rova AI's PRO tiers at $29/month and $49/month are significantly more affordable. While Applitools offers a free tier, their paid plans for visual testing can quickly escalate, making Rova AI a more budget-friendly option for AI-driven functional testing.

Rova AI Pricing FAQ

How much does Rova AI cost?

Rova AI starts at $29/month on the PRO plan. It offers 2 paid tiers ranging from $29/month up to $49/month. A free plan is also available with limited features.

Does Rova AI have a free plan?

Yes. Rova AI offers a free plan called "FREE". It includes: 1 User, 1 Project, Unlimited goal-based AI test creation.

What is the cheapest Rova AI paid plan?

The cheapest paid plan for Rova AI is "PRO" at $29/month. Key features include: All Free features, 10 Users, 3 Projects.

Is there a cheaper alternative to Rova AI?

Yes. Popular alternatives to Rova AI include Applitools, Playwright, Appium, Detox. Free alternatives include Applitools, Playwright, Appium. Compare them side-by-side on Toolradar.

Cheaper alternatives to Rova AI

Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.