Rova AI starts at $29/month on the PRO plan.
Verified Sep 2026 from the official pricing page.
Is Rova AI worth the price?
Rova AI's pricing structure appears fair, offering a generous free tier and competitive pricing for their PRO plans.
The two distinct PRO tiers ($29/month and $49/month) cater to different usage needs, specifically around execution minutes. This pricing is best for small to medium-sized teams looking for an autonomous AI testing solution.
Pricing Plans
FREE
$0 / month
- 1 User
- 1 Project
- Unlimited goal-based AI test creation
- Reporting
- Jira and Linear integrations
PRO
$29 / month
- All Free features
- 10 Users
- 3 Projects
- Test suites & regression cycles
- Advanced reports
- Priority support
ENTERPRISE
Custom
- All Pro features
- Unlimited Users
- Unlimited Projects
- SSO Support
- Custom integrations
- Migrations and Support
FREE
$0 / month
- 1 User
- 1 App
- 20 execution minutes/month
- Unlimited goal-based AI test creation
- Reporting
- Jira and Linear integrations
PRO
$49 / month
- All Free features
- 10 Users
- 3 Apps
- 100 execution minutes/month
- Test suites & regression cycles
- Advanced reports
- Priority support
ENTERPRISE
Custom
- All Pro features
- Unlimited Users
- Unlimited Apps
- Unlimited execution minutes
- SSO
- Custom integrations
- Migrations
- Support SLA
Hidden Costs & Gotchas
Overage fees for execution minutes on PRO plans
How Rova AI compares
5 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Rova AI | $29/month, billing unit not specified | Yes |
| Testim | $450/month, billing unit not specified | Yes |
| Applitools | Free | Yes |
| Mabl | $500/month, billing unit not specified | Yes |
| Sauce Labs | $49/user/month | Yes |
| BrowserStack | $29/month, billing unit not specified | No |
| Cypress | $67/month, billing unit not specified | Yes |
Rova AI Pricing FAQ
How much does Rova AI cost?
Rova AI starts at $29/month on the PRO plan. It offers 2 paid tiers ranging from $29/month to $49/month. A free plan is also available.
Does Rova AI have a free plan?
Yes. Rova AI offers a free plan called "FREE". It includes: 1 User, 1 Project, Unlimited goal-based AI test creation.
What is the cheapest Rova AI paid plan?
The cheapest paid plan for Rova AI is "PRO" at $29/month. Key features include: All Free features, 10 Users, 3 Projects.
What are alternatives to Rova AI?
Alternatives to Rova AI include Testim, Applitools, Mabl, Sauce Labs. Testim starts at $450/month, billing unit not specified; Mabl starts at $500/month, billing unit not specified; Sauce Labs starts at $49/user/month.
Rova AI alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Rova AI pricing: rova.qa/pricing (verified Sep 2026)
- Cite this data: Toolradar, Rova AI pricing verified Sep 2026, toolradar.com/tools/rova-ai/pricing

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