Sera

Name: Sera
Brand: Sera
Price: 399 USD
Rating: 4.3 (82 reviews)

Claim this tool

Streamline field service operations from first call to final invoice for increased profitability.

From $399/mo, billed monthly

Paid CRM Invoicing Field Management

Visit Website

4.3 (82 across the web)

Paid Visit Website

Reviews on G2 Capterra

82 reviews tracked

The Bottom Line

Updated Nov 1, 2026

Price: From $399/mo, billed monthly. Compare plans

Key facts

Optimizes field service operations for HVAC, plumbing, and electrical contractors.
Provides real-time job tracking, smart scheduling, and margin-focused pricing.
Enhances profitability and customer retention through streamlined workflows and membership management.

Pros

Specifically tailored for HVAC, plumbing, and electrical trades.
Focuses on core features that directly impact profitability and efficiency.
Provides real-time visibility into job status and technician activity.
Helps increase memberships sold, gross margins, and overall revenue.
User-friendly interface described as simpler and easier to navigate than competitors.

Cons

No specific pricing tiers or details are publicly available without contact.
The extent of AI capabilities mentioned for future empowerment is not yet detailed.
May not be suitable for field service businesses outside of HVAC, plumbing, and electrical without further customization.

What is Sera?

Sera is a comprehensive field service management software designed specifically for home service businesses such as HVAC, plumbing, and electrical contractors. It provides a unified platform to manage daily operations, improve efficiency, and boost profitability. The software focuses on core functionalities that directly impact a service business's bottom line, rather than an excessive number of features. Sera helps contractors optimize dispatching, track job progress in real-time, manage customer memberships, and ensure accurate margin pricing. It offers mobile accessibility for technicians and integrates seamlessly with existing business tools. By centralizing scheduling, job tracking, and financial oversight, Sera empowers businesses to make smarter decisions, reduce operational headaches, and deliver a superior customer experience.

Available on: Web, iOS, Android

Data compiled by Toolradar Pricing checked Nov 1, 2026 · How we evaluate

Source sera.tech

Ratings Across the Web

4.3 (82 reviews)

Sera holds an aggregate rating of 4.3 out of 5 from 82 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Mobile-friendly web and tech app
Smart scheduling and dispatching
Real-time job progress tracking
Margin pricing and cost tracking
Customer membership management
Seamless integrations with business tools
Automated service agreements and history (for HVAC)
Clear job details and customer communication (for Plumbing)

Pricing Plans

Pricing checked Nov 1, 2026. Source: sera.tech, read Nov 1, 2026

Sera plans and prices, checked November 2026
Plan	Price	Details
Core Essentials	$399 / month	Includes up to 4 seats Essential tools and features for starting your journey with ease Fast setup with onboarding support +3 more Show less All-in-one platform to run your business Built to boost efficiency and profits Access anytime, anywhere on any device

View full pricing

Is Sera worth the price?

Fair value

Sera's 'Core Essentials' tier at $399/month for up to 4 seats appears to be on the higher end for small businesses just starting with field service management software.

While it offers a comprehensive all-in-one platform, the lack of a lower-priced entry point or a free trial makes it a significant upfront investment. This tier is best suited for small field service businesses that are already established and have a clear need for robust, integrated tools.

Full Sera pricing: every plan, hidden costs and alternatives

How Sera's pricing compares

At $399/mo, billed monthly, Sera is the most premium of its 4 comparable direct competitors.

$7.60

$39

$60

$208

Sera

$399

Entry paid plan, monthly price, billed monthly. Pricing checked Nov 1, 2026.

Sera by the numbers

Toolradar data: Sera's entry paid plan ($399/mo, billed monthly) ranks #28 of 28 for price among the Field Management tools with a verified entry price and no stated unit, where the median is $59/mo. As of Nov 2026.

Sera compared with 89 Field Management tools on Toolradar, as of Nov 2026
Metric	Sera	Peer median	Position (1 is best)
Entry paid plan	$399/mo, billed monthly	$59/mo	#28 of 28 tools with no stated price unit, verified price
Free plan	No	19% have one	n/a
User rating	4.3/5 (across the web, 82 ratings)	4.4/5	#38 of 60 (joint) tools with 20+ reviews

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Field Management data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Sera by the numbers”, Nov 2026.

Reviews

Improve Your Thinking Patterns Using ChatGPT cover

$99 Free with your review

Review Sera, get a free AI guide

Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.

Write a review

4.3/5

Across 82 verified user reviews on G2, Capterra

Add your hands-on experience using the offer above to help the next buyer.

Best Sera Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Jobber Paid

Streamline operations, win more jobs, and boost profits for home and commercial service businesses.

4.3

JobNimbus Paid

All-in-one CRM and project management software for roofing and construction contractors.

4.6

Kickserv Paid

Manage customers, schedule jobs, and get paid with simplified field service management.

4.4

Workiz Paid

The #1 field service management software for scheduling, dispatching, invoicing, and team coordination.

4.5

ServiceFusion Paid

Streamline field service operations from scheduling to payments with an all-in-one solution.

4.2

Bookipi Freemium

AI-powered business management tools for freelancers and small business owners.

4.8

See all CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Sera alternatives 6+ tools ranked, pricing + verdict per pick Sera vs Jobber Head-to-head: features, pricing, who wins Sera vs JobNimbus Head-to-head: features, pricing, who wins Sera vs Kickserv Head-to-head: features, pricing, who wins

Explore More

Sera FAQ

How does Sera help home service businesses manage their daily operations?

Sera provides a unified platform that centralizes scheduling, job tracking, and financial oversight for home service businesses. It helps contractors optimize dispatching, track job progress in real-time, and manage customer memberships efficiently. This comprehensive approach streamlines operations from the initial service call to the final invoice.

Which teams within a home service business would benefit most from using Sera?

Sera is designed to benefit various teams within home service businesses, including dispatchers, field technicians, and administrative staff. It provides real-time visibility into job status for dispatchers, mobile accessibility for technicians, and tools for financial oversight for management, ensuring coordinated operations across the board.

How does Sera compare to Kickserv regarding user experience?

Sera is described as having a simpler and easier-to-navigate user interface compared to some competitors, including Kickserv. It focuses on core functionalities that directly impact profitability and efficiency, aiming for a streamlined user experience rather than an excessive number of features.

What kind of businesses is Sera best suited for?

Sera is specifically tailored for home service businesses, particularly HVAC, plumbing, and electrical contractors. Its features are designed to address the unique operational needs and profitability drivers within these specific trades.

Does Sera include a free tier for new users?

No, Sera is a paid product and does not include a permanently free tier. Pricing details are not publicly available and require direct contact to obtain.

What are the primary limitations of Sera for broader field service applications?

Sera may not be suitable for field service businesses operating outside of the HVAC, plumbing, and electrical sectors without potential customization. Its specialized focus means businesses in other trades might find it less aligned with their specific operational needs.

How does Sera assist in improving a business's financial performance?

Sera helps improve financial performance by enabling accurate margin pricing and providing tools to increase memberships sold. It offers real-time visibility into job status and technician activity, which contributes to better decision-making and overall revenue growth.

How does Sera pricing compare with other Field Management tools?

Sera's entry paid plan ($399/mo, billed monthly) ranks #28 of 28 for price among the Field Management tools with a verified entry price and no stated unit, where the median is $59/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Nov 2026.

Source: sera.tech

Guides & Articles

Best Nonprofit CRM Software in 2026

Expert guide

Best CRM for Startups 2026

Expert guide

Best CRM for Sales Teams 2026

Expert guide