How does TheBookingButton help hotels reduce their reliance on OTAs and third parties?
TheBookingButton enables hotels to capture direct bookings through their own website and social media channels, offering a commission-free alternative to Online Travel Agencies. By providing a compelling direct booking experience, hotels can shift guest acquisition away from third-party platforms and retain more revenue per booking.
Can TheBookingButton manage bookings for multiple properties under a single brand or group?
Yes, TheBookingButton is designed for both independent properties and hotel groups. It allows for enhanced guest experience by helping guests discover a full portfolio through interactive mapping and seamless navigation between properties. It also enables monitoring and optimization of direct booking performance across an entire group from one place, ensuring unified brand control and the ability to set group-wide promotional rates.
What kind of payment processing capabilities does TheBookingButton offer?
TheBookingButton streamlines the payment process with a seamless and secure PCI compliant payment gateway. This ensures that guest payment information is handled securely and efficiently, providing confidence to both the hotel and its guests.
How does TheBookingButton assist with guest engagement before and after their stay?
TheBookingButton facilitates guest engagement through automated guest notifications, allowing hotels to create customized communications and build relationships even before arrival. After their stay, it can auto-trigger review requests on platforms like Tripadvisor, leveraging word-of-mouth marketing.
What role does SiteMinder's Dynamic Revenue Plus play in conjunction with TheBookingButton?
Dynamic Revenue Plus, as part of the broader SiteMinder platform, complements TheBookingButton by providing data-driven pricing recommendations, real-time market intelligence, and automated alerts. This allows hotels to optimize their rates and distribution strategy, ensuring they offer competitive pricing through TheBookingButton to maximize revenue opportunities.
Is TheBookingButton compatible with existing hotel websites, or does it require a new site?
TheBookingButton is designed for seamless integration with a hotel's existing website. Alternatively, hotels can connect it to SiteMinder's website builder, which is reported to increase conversions by up to 20%, offering flexibility based on the hotel's current digital infrastructure.