AI-powered loyalty and rewards platform to build lasting customer relationships across all sales channels.
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TrueLoyal utilizes receipt scanning technology with OCR (Optical Character Recognition) to capture high-fidelity in-store transaction data. This includes fraud and anomaly detection, as well as basket analysis, allowing for a complete view of customer purchases even when direct POS integration is not available.
TrueLoyal is designed to support a wide range of business models, including B2C (Business-to-Consumer), B2B (Business-to-Business), and B2B2C (Business-to-Business-to-Consumer) programs. This flexibility allows for customized rewards and incentives tailored to different audiences such as consumers, wholesalers, dealers, and distributors.
TrueLoyal AI moves beyond broad segments by building individual one-to-one relationships at scale. It leverages a rich, unified customer profile that combines online and in-store purchases with social engagement data, enabling hyper-personalized omnichannel experiences and incentives at the perfect moment for each customer.
Yes, TrueLoyal is built with a scalable architecture that allows integration across various sales channels, including direct sales, online platforms, and third-party distributors. It offers ultimate flexibility for solutions with multiple program types and seamless integrations to build lasting customer loyalty wherever they shop.
TrueLoyal offers expert assistance in designing and optimizing loyalty programs. This involves a data-driven approach where customer data is combined with TrueLoyal's expertise to create a custom-built program. The process also includes optimized commercial modeling to ensure financial viability and continuous performance evaluation to adapt to changing customer behaviors and drive growth.
Source: tintup.com