Wisely Restaurant CRM
UnclaimedPersonalize the guest experience and maximize customer lifetime value for restaurants.
Visit WebsiteReviews onG2Capterra
12 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Provides a holistic view of each customer by integrating data from multiple sources.
Biggest con
Requires integration with existing POS and online ordering systems.
TL;DR - Wisely Restaurant CRM
- Unifies customer data from various restaurant systems into a single profile.
- Personalizes guest experiences through intelligent operations and targeted marketing.
- Drives profitability by maximizing customer lifetime value and optimizing business decisions.
Pricing: Paid only
Best for: Enterprises & pros
4.8/5 across review platforms
What is Wisely Restaurant CRM?
Wisely, now powered by Olo, is a Customer Intelligence platform designed specifically for restaurants. It unifies customer data from various sources like POS, loyalty programs, online orders, and feedback to create a comprehensive profile for each guest. This intelligence is then leveraged across different aspects of the restaurant operation, including front-of-house management, marketing automation, and strategic decision-making.
The platform helps restaurants move beyond transactional interactions to build lasting customer relationships. It provides tools for operations intelligence, such as smart waitlist and reservation management, and order management for dine-in and take-out. For marketing, it offers automation capabilities for targeted messaging based on customer segmentation. Additionally, its Customer Data Platform (CDP) and sentiment analysis features provide decision intelligence to optimize menus, staffing, and location strategies, ultimately driving profitability and customer loyalty.
Available on: Web
Pros & Cons
Pros
- Provides a holistic view of each customer by integrating data from multiple sources.
- Enhances operational efficiency for front-of-house and order management.
- Enables highly personalized marketing campaigns to increase customer engagement.
- Offers data-driven insights for strategic business decisions like menu optimization and staffing.
- Reduces abandonment rates and encourages repeat visits through intelligent table management.
Cons
- Requires integration with existing POS and online ordering systems.
- The full benefits are realized with comprehensive data input across all customer touchpoints.
- Specific pricing details are not publicly available, requiring a demo request.
Ratings Across the Web
4.8(12 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Reservations & Waitlist Management with SmartQuote algorithmHost App for Table & Order Management (dine-in and take-out)Marketing Automation with customer segmentation and triggered messages (SMS, email, social ad)Customer Data Platform (CDP) for unified customer profilesSentiment Analysis for feedback and operational insightsPOS and Online Ordering Integrations (Olo, Toast, Aloha, Micros 3700, OneDine, Positouch, Brink, PosNet)Automated text communication for online order statusGuest notes, visit history, and feedback integration into customer profiles
Pricing
Paid
Wisely Restaurant CRM offers paid plans. Visit their website for current pricing details.
Reviews
4.8/5
Across 12 verified user reviews on Capterra, G2
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Wisely Restaurant CRM FAQ
How does Wisely's SmartQuote algorithm improve waitlist management for restaurants?
The SmartQuote algorithm within Wisely's Host App provides accurate wait time estimates, which helps reduce guest abandonment. It also facilitates faster seating by using text and automated phone calls to notify guests when their table is ready, optimizing the flow of the dining room.
What specific types of customer data does Wisely integrate to build a unified customer profile?
Wisely integrates data from various sources including Point of Sale (POS) systems, loyalty programs, online ordering platforms, mobile apps, customer feedback, eCommerce transactions, Wi-Fi usage, and payment processors. This comprehensive data collection forms the basis of the Customer Data Platform (CDP).
Can Wisely's marketing automation segment customers who are not part of a traditional loyalty program?
Yes, Wisely's marketing automation is designed to capture 100% of customers, including those who are not enrolled in a loyalty program. It uses all available customer data to segment guests for targeted messaging, ensuring that even non-loyalty customers can receive personalized communications.
How does the 'Add a Gift' feature work for reservations, and what is its purpose?
The 'Add a Gift' feature allows guests or their friends/family to arrange for a gift, such as a bottle of wine, to be presented to them during their dining experience for upcoming reservations. This feature enhances the personalized guest experience and can be used for special occasions or as a thoughtful gesture.
What role do 'Shift Notes' play in improving internal communication for restaurant operations?
Shift Notes in Wisely streamline communication between team members, particularly for front-of-house staff. They ensure that important day-to-day details and nuances of each shift are passed along to hosts or managers, appearing at the right moment to support smooth operations and consistent guest service.
Which specific POS systems does Wisely integrate with for table and order management?
Wisely integrates with several popular POS systems, including Olo, Toast, Aloha, Micros 3700, OneDine, Positouch, Brink, and PosNet. These integrations allow for automated updates of table statuses and the seamless flow of online and call-in orders into the Wisely Host App.
Source: getwisely.com