Bird
AI-powered unified CRM for marketing, service, and payments to acquire, convert, and retain customers.
From $15/mo (free plan available)The Bottom Line
- Price
- From $15/mo (free plan available). Compare plans
Key facts
- Unifies customer data for a single, actionable view.
- Leverages AI for personalized marketing, automation, and predictive analytics.
- Optimizes customer journeys and ensures secure transactions across various industries like e-commerce and fintech.
Pros
- Provides a unified view of customer data, improving personalization and targeting.
- AI-driven automation optimizes marketing efforts and reduces manual work.
- Scalable enterprise infrastructure with robust APIs and security.
- Offers industry-specific solutions for e-commerce and fintech, addressing unique challenges.
- Enhances customer activation and retention through intelligent campaigns and secure transactions.
Cons
- Usage costs add up from several fees (per-minute rates, handling fee, number rental, carrier fees).
- Enterprise volume rates require contacting sales.
What is Bird?
Available on: Web
Ratings across the web
Bird holds an aggregate rating of 2.8 out of 5 from 431 reviews across Trustpilot and G2, last checked August 22, 2026.
One reviewer's words
“Signup does not work. Sign in doesnt work. create support ticket but support doesnt respond. Its a joke. Very Poor ..” via Trustpilot
Ratings aggregated from independent review platforms. Learn more
Key Features
- Unified Customer Data Platform
- Custom Data Modeling (Objects and Segments)
- Multichannel Orchestration
- Smart Personalization (AI-driven)
- Enterprise-grade APIs and Security
- Predictive Analytics for Revenue Forecasting
- AI-powered Customer Journey Automation
- Abandoned Cart Recovery
Pricing Plans
Pricing checked Oct 12, 2026. Source: bird.com/pricing, read Oct 12, 2026
| Plan | Price | Details |
|---|---|---|
| Free | $0 |
|
| Pay as you go | Usage based: Voice outbound from $0.0049/min, inbound local $0.0090/min, toll-free inbound $0.018/min, plus $0.0040/min handling fee; US numbers $0.50/number/mo; SMS $0.0035/US segment plus carrier fees |
+4 more Show less
|
| Startup | $15 / mo billed monthly (deposit becomes spendable Bird balance) |
+1 more Show less
|
| Growth | $250 / mo billed monthly (deposit becomes spendable Bird balance) |
|
| Scale | From $1,000/mo billed monthly (deposit becomes spendable Bird balance) |
|
| Enterprise | Custom |
|
Is Bird worth the price?
Bird now publishes per-product usage pricing.
You can start free (1,000 emails/month) or pay as you go, and paid plans are monthly deposits from $15/mo that become spendable Bird balance and raise limits. US voice runs from $0.0049/min outbound and $0.0090/min inbound local, plus a $0.0040/min handling fee on every call and $0.50/mo per number.
Good value for usage-based teams, but per-minute and carrier fees add up, so estimate each direction separately.
Hidden Costs & Gotchas
Voice handling fee of $0.0040/min on every call
Phone number rental of $0.50/number/month (US)
How Bird's pricing compares
Bird starts at $15/mo. These entry prices are not on the same basis: some are per user and some are not and some need a longer commitment than others. Each one is shown as its vendor sells it, and none is ranked against the others.
Entry paid plan of each tool, in its own currency. Pricing checked Oct 12, 2026.
Reviews
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Bird by the numbers
Toolradar data: Bird's entry paid plan ($15/mo) ranks #1 of 11 for price among the Customer Data Platform tools with a verified entry price and no stated unit, where the median is $200/mo. As of Nov 2026.
| Metric | Bird | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $15/mo | $200/mo | #1 of 11 tools with no stated price unit, verified price |
| Free plan | Yes | 9 of 40 have one | n/a |
| User rating | 2.8/5 (across the web, 431 ratings) | 4.5/5 | #30 of 31 tools with 20+ reviews |
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Customer Data Platform data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Bird by the numbers”, Nov 2026.
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
Bird FAQ
How does Bird support B2C e-commerce businesses?
Which teams benefit most from using Bird?
How does Bird compare to Salesforce in terms of customer data management?
What kind of limitations should potential users be aware of with Bird?
How is Bird priced?
Can Bird help with customer activation and retention?
Does Bird offer industry-specific solutions?
How does Bird pricing compare with other Customer Data Platform tools?
Does Bird have a promo code or discount code?
Source: bird.com